Super Sponsor: 4 Ways to Ensure Your Brand Stands Out When Sponsoring A Sporting Event

It’s not as straightforward as you might think to get your new or existing brand out in the public eye. You could do some crazy marketing stunt that could end up going badly, or you could go with a safer method, such as sponsoring a sporting event that ensures thousands of people see you.

Super Sponsor - 4 Ways to Ensure Your Brand Stands Out When Sponsoring A Sporting Event

[ photo: pixabay] 

However, before you sign that sponsorship deal, think about the methods at your disposal for putting yourself front and center and getting bang for your buck. Here is how to make sure your potential customers notice you at sporting events you support:

Display Banners

When sports fans walk through the front entrance gate to the sports venue, you want them to see your business branding. Short of standing there and throwing flyers at them, you could invest in something simple, yet effective, such as media walls and display banners. They can be large, imposing, yet clean and displaying a simple message.

Display banners are portable, effortless to erect, and affordable to buy from most printing and display companies. You can also join more than one of them together for ultimate visual impact. Think of the effect they could have when you set one up in the foyer to a sports arena.

Uniform Advertising

If brand recognition is essential to you with sporting event sponsorship, then ask about your options regarding uniform advertising. A simple embroidered or screen-printed logo can have more impact than you think.

Before you jump right in and take the deal, watch a few sports games on TV. Count the number of times the cameras zoom in on players, their shirts, and the business logos on them. You want to make sure that there is enough visual representation to make it worth your while.

Promotional Products

Everyone loves something for nothing, so you can ensure your brand stands out from the crowd by organizing free promotional products for the masses. Everything from lanyards, pens, and caps, to posters and small trinkets, will all be well-received by sports fans. While it can cost a little bit of money to purchase such goods, it can pay off through brand recognition.

What you do need to make sure before you start printing, however, is that your logo is the right fit for consumer behavior. It might be worth your while to enlist the help of a marketing expert before you get too involved in advertising.

A Solid Sponsorship Deal

Every sponsorship deal is different, with some offering better pay-offs than others. Before you sign on the dotted line, affirm that what you’re signing up for is going to end up benefiting your business. If a sports sponsorship deal seems too cheap, then read the fine print.

Learn how much exposure you’re going to get, whether your branding will be on television, whether you’ll get a mention during the commentary, or if you will get any other perks, such as free tickets. The more you know about the sponsorship deal, the more you can align your promotional material to suit.

There are many ways to ensure your brand stands out in the public eye, but sports events are one of the most popular. Thousands of people watch sports games, and there are plenty of opportunities for your brand to end up on the big screen. All you need to do now is select a sports game to suit, work out a sponsorship deal, then buy the right promotional materials. You’ll be on your way to premium brand recognition in no time.