European Apple Producers Bring Natural Goodness from the Italian Alps to Malaysia

European Apple Producers Bring Natural Goodness from the Italian Alps to Malaysia

Hey recently European Apple Producers Kick-off Campaign to Bring ‘Natural Goodness’ to Malaysia. During the launch event, I’ve learned so many interesting things about apples. Let’s check out it out the Natural Goodness from the Italian Apls! You know, that there are 11 types of apples that range from classic varieties like Royal Gala, Granny Smith and Fuji to Golden Delicious and Red Delicious, as well as exciting new club varieties including Ambrosia™, Evelina®, Kanzi®, Modi®, Pink Lady® and Yello®. And each of them tastes differently, so how many types of apples have you tried?

European Apple Producers Bring Natural Goodness from the Italian Alps to Malaysia

They said an apple a day keeps the doctor away. Not only it’s so delicious and juicy but apple is also a very handy and healthy snack on-the-go, every morning I grab an apple before I head out and eat it on my way to work or my next destination. It fill-up my tummy and provides nutrients to my body. Apples are extremely rich in important antioxidants, flavonoids, and dietary fiber.

There are 11 types of apples such as Royal Gala, Granny Smith, and Fuji to Golden Delicious and Red Delicious, as well as exciting new club varieties including Ambrosia™, Evelina®, Kanzi®, Modi®, Pink Lady®, and Yello®

Recently, European apple growers have launched a three-year promotional campaign in Malaysia to highlight the benefits of European apples to quality-conscious consumers. At a launch event held in Kuala Lumpur recently, Her Excellency Maria Castillo Fernandez, Head of the Delegation of the European Union to Malaysia, and His Excellency Cristiano Maggipinto, the Ambassador of Italy to Malaysia, joined a party of senior apple growers from the Italian Alps who outlined their plans. 

EUROPEAN APPLES: Natural Goodness from the Italian Alps Launch 

(L-R) Alex Mair, Area Manager, VOG Sales; Hannes Tauber, Marketing Manager, VOG; His Excellency Cristiano Maggipinto, the Ambassador of Italy to Malaysia; Her Excellency Maria Castillo Fernandez, Head of the Delegation of the European Union to Malaysia and Fabio Zanesco, Commercial Director, VIP

Her Excellency Maria Castillo Fernandez, stressing that the EU co-funded campaign is designed to generate awareness of the merits of European agricultural production presented here by Italian apples, said, “Malaysia is a very important market for the European Union. It is our second largest market in South East Asia, while the European Union is Malaysia third largest trading partner.  Malaysia has a growing middle class and increasing domestic consumption. In my time here I have seen myself how Malaysian consumers are growing more interested in healthy high-quality foods and have an increasing appetite for discovering new products. As such I think this is the perfect time to inform them of the unique qualities of European and Italian apples.”

EUROPEAN APPLES: Natural Goodness from the Italian Alps Launch
His Excellency Cristiano Maggipinto, the Ambassador of Italy to Malaysia delivering his speech at the event

His Excellency Ambassador Cristiano Maggipinto added, “Italian apples are amongst the best produced not only in Europe, but in the world more generally, and as such I am delighted that this campaign is being supported by the European Union. Italian products generally have a strong visibility in Malaysia, but people are not so aware of our historic agricultural heritage. I look forward to seeing more natural Italian and European products in Malaysian stores in the next few years and I am sure Malaysian consumers will also appreciate fresh choices.”

EUROPEAN APPLES: Natural Goodness from the Italian Alps Launch 
(8th from left, in green top) Her Excellency Maria Castillo Fernandez, Head of Delegation of the European Union to Malaysia, (10th from left) His Excellency Cristiano Maggipinto, the Ambassador of Italy to Malaysia with a party of senior apple growers from the Italian Alps and Malaysian fruit importers.

Italian Alps apple producers representing VOG (Marlene) and Val Venosta companies said, “The Italian Alps is unquestionably one of the most ideal apple-growing regions in the world and as such we are delighted to be working with a range of Malaysian fruit importers and wholesalers to make these delicious products available to discerning Malaysian consumers. Italian apples are produced to very stringent standards and are delicious eaten on their own or used as an ingredient in a wide variety of recipes. We are very happy with the response we have had in Malaysia from both importers and the general public and we look forward to being back on Malaysian shelves later this year when our apples are in season again.”

EUROPEAN APPLES: Natural Goodness from the Italian Alps Launch
(Left) Hannes Tauber, Marketing Manager, VOG and (Right) Fabio Zanesco, Commercial Director, VIP, senior apple growers from the Italian Alps

There will be a lot of activities in the pipeline coming up for the three-year European Apples “Natural Goodness from the Italian Alps” campaign, including a series of tasting or sampling events at high-profile Malaysian malls and more.

I’m very excited to know that Italian apple growers of Trentino South Tyrol will start supplying the Malaysian market with the finest naturally grown apples from Autumn of 2019, can’t wait!

EUROPEAN APPLES: Natural Goodness from the Italian Alps Launch
Hannes Tauber, Marketing Manager, VOG explaining the different types of apples from the Italian Alps

As mentioned, these apples range from classic varieties like Royal Gala, Granny Smith, and Fuji to Golden Delicious, and Red Delicious, as well as exciting new club varieties including Ambrosia™, Evelina®, Kanzi®, Modi®, Pink Lady®, and Yello®.

I have tried Royal Gala, Granny Smith, Fuji and I excited to try them all of the especially the Yello! All these apples are grown high in the Italian Alps where they are nourished by crystal clear glacier springs and bask in abundant sunlight, and they are available as certified organic. As you know more and more people are towards healthy and high-quality foods, especially organic food and fruits.

European Apple Varieties: Natural Goodness from the Italian Alps

  

European Apple Varieties: Natural Goodness from the Italian Alps

Ambrosia ™: very sweet, juicy flesh reminiscent of honey and nectar with crisp texture. Great in salads, baking, and main dishes.

Evelina ®: aromatic fragrance, succulent and crunchy, a superb eating apple that’s great in salads.

Kanzi ®: great for snacking or cooking, crunchy, juicy, well-balanced sweet and sour flavor.

Modi ®: bright purple-red with yellow splashes and yello flesh, very firm, crisp and juicy.

Pink Lady ®: typical pink-colored skin, sweet crunch, and wonderful fizz make this a perfect snack and ingredient.

Yello ®: unique alabaster-yellow color combined with an intense and tropical aroma.

Fuji: aromatic with a very sweet flavor. Great for snacks, chutneys, and preserves.

Royal Gala: low acidity, sweet aroma, nice crunch. Great for snacking, salads and cooking.

Golden Delicious: juicy with a mild sweet aroma. An excellent choice of snacking.

Granny Smith: juicy with a tart, acid tang, and firm. Perfect for snacks, salads and desserts.

Red Delicious: crispy, juicy, and sweet with a mild flavor. Ideal for snacking and salads.

European Apple Producers Bring Natural Goodness from the Italian Apls to Malaysia

With this, I hope you can imagine the taste, aroma, and flavor of each apple; so stay tuned for more of my updates about European Apples. These apples will be available in Malaysia at leading retailers nationwide this coming Autumn 2019.

For more information about European Apples: Natural Goodness from the Italian Alps, please visit www.europeanapplesfromalps.com