Well, Malaysia’s recycling rate is currently
at 24% with hopes of reaching 30% by 2030. The clothing industry is the second largest polluter after oil and gas, with textile waste in Malaysia estimated to be at 4% of total municipal solid waste - equivalent to a total of 2,000 metric tonnes or two million kilograms per day. Samsonite Malaysia, the world’s largest and most recognized luggage brand has taken its recent successful Trade-In campaign to the next level by collaborating with Kloth Cares, a Malaysian social entrepreneurship movement dedicated to Keep Fabrics Out of Landfills through re-using, recycling and re-purposing.
Samsonite Malaysia Collaborates with Kloth Cares in Taking Recycling to the Next Level |
As the first luggage company in Malaysia to
champion the recycling practice, Samsonite Malaysia continued its initiative to
raise awareness on environmental concerns and encouraged Malaysians to recycle
with the aim of spreading love for the environment by moving forward towards
green initiatives.
(L-R) Nik Suzila Nik Hassan, the Co-Founder of Kloth Cares and Ambert Khoo, Country Head of Samsonite (Malaysia) Sdn. Bhd |
During the recent Luggage Trade-In
campaign, Samsonite collected more than 100 used luggage, which will be sent to
Kloth Cares for recycling or, if they are still in fairly good condition, to be
refurbished and donated to underserved communities such as National Cancer Council
Malaysia (MAKNA) and Sunteck Handicapped Welfare Home.
Among the luggages contributed to support the recent Samsonite Luggage Trade-In Luggage campaign |
On average, Kloth Cares collects more than
500,000 tonnes of fabric daily in Malaysia, which include more than 85,000kg of
unwanted fabrics, bags and toys collected through recent initiatives with
various collaborative partners.
With the aim of bringing eco-friendly
products to the market, Samsonite recently introduced its New Eco Collection
for the Asian market. The products under the range, named SPARK SNG ECO, OCTO
ECO and MARCUS ECO, are now available in Malaysia and is made with Recyclex™ -
an innovative fabric technology using recycled plastic (PET) bottles which it
has developed.
The Samsonite Luggage Trade-In Campaign was
held from 1st March to 14th April 2019, in collaboration with WWF-Malaysia in
support of WWF’s Earth Hour campaign.
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