The Olympic and
Paralympic Games Tokyo 2020 are less than two years away, and Toyota is ready
for the event with a new mobility concept that is poised to be the foundation
of these games. The focus of this concept will be mobility, environmental
sustainability, and transportation of support staff.
Mobility, to
Toyota, amounts to freedom to move, which is why Toyota is so keen to ensure
that unfettered access is available to everyone present at this gaming event.
In an effort to
achieve this goal, the company is working with the International Olympic
Committee (IOC), the International Paralympic Committee (IPC), and the Tokyo
2020 Organizing Committee. During this mega sporting event, Toyota is financing freedom of mobility with the goal of making these games the most innovative in
history. The games will also be historic for the fact that this will be the
second time a city has hosted both the Olympic and the Paralympic Games.
According to Akio
Toyoda, Toyota President, participation in society centers around freedom of
mobility. The company has committed itself to ensuring that no one is prevented
from participating out of mobility challenges.
As far as the
company is concerned, mobility issues should bring about possibilities at this
event, not challenges. The company, according to its president, would also like
to demonstrate and grow its acceptance of uniqueness and diversity within
society.
The end goal for
the company is “mobility for all” because it believes that offering this
mobility is equivalent to giving someone a chance to make a dream come true.
The desire by
Toyota to help IOC and the IPC handle its mobility issues began some years ago
in 2015 when it became the first worldwide mobility partner for these global
sporting organizations. The company aims at ensuring that no discrimination
occurs through sports, with the belief that a more sustainable society can be
created through enhanced mobility.
The company also
sees the need to improve mobility as a societal responsibility. That is why it
launched the “Start Your Impossible” initiative in 2017 so that people from all
sections of society could challenge existing limits on mobility.
On its part, the
company will offer vehicles, mobility services and even mobility support
products such as robots.
Toyota’s mobility
support will cover three broad areas:
1. Mobility for All
To meet this
responsibility, the company will ensure that all people, even those with
disabilities, have the freedom to move during the Tokyo 2020 games. To
accomplish this, the company will offer automated driving vehicles that will be
operated within specified areas.
The company will
also introduce the “TOYOTA Concept-i”, which will recognize a driver’s emotions
and make an appropriate conversation through its AI program.
Toyota will also
offer Mobility as a Service (MaaS) through e-Palette, a battery electric
vehicle for transporting athletes and guests around the Athlete’s Village.
Last mile mobility
needs will also be addressed with the help of WelCab vehicles. Also, the JPN
Taxi will be available within the city to welcome guests, while the Toyota
I-ROAD will be used by working support staff such as security officers.
2. Sustainability
To this end, Toyota
will offer 3,000 passenger vehicles with latest environmental and safety
technologies. The company will have in place zero emissions electric vehicles.
In addition to the
fuel cell buses, the company will have battery electric vehicles and vehicles
for official use that will have technologies to prevent collisions common in
parking lots. Under the sustainability goal, the company will also have an
automated driving vehicle for hands-off highway driving.
3. Games Official
Transportation
This transportation
will come through Toyota Production System designed to ensure safety and
effectiveness for those moving between sporting venues.
When many cities decide
to host major sporting events, they face mobility challenges within the venues
themselves and around the cities where the sporting events are taking place.
Some of these
challenges include traffic congestion, traffic accidents, air pollution, and additional
challenges for people with disabilities. Toyota seeks to change this with the
Tokyo 2020 games as well as the Beijing 2022 and the Paris 2024 games. So far,
Toyota’s role as the official worldwide mobility partner for the IOC and the
IPC is off to a great start.
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