While the
entertainment and social media industries such as Facebook, YouTube, Instagram,
Twitter and more are booming around the world, the independent content creators
like us fueling them are left powerless. RightsLedger, unlock the new creative economy
and expands its reach into Asia. A digital rights marketplace designed to
empower independent content creators to take full control of and protect their
content including distribution and monetization.
RightsLedger Unlock The New Creative Economy & Expands Reach into Asia |
Social media users
don’t see any of the financial benefits from any of the advertising revenue
that they help to generate through their engagement. Stripped of the ability to
control their creations once posted, individuals have little recourse in trying
to earn money from what is clearly valuable content.
The problems with
digital rights today:
1. Indie content
creators lack access and knowledge to monetize their creations.
2. Exiting rights
management platforms are unaffordable with high upfront fees and monthly costs.
3. Creators sign
away digital rights for free and have no chance of generating significant
revenue until they reach millions of views.
RightsLedger, a digital rights marketplace designed to empower independent content creators to take full control of and protect their content including distribution and monetization |
Cognizant of these
challenges and issues, RightsLedger has stepped into the void to empower users
to take back control of their work. RightsLedger is building the foundation for
a new tokenized digital content economy that empowers independent content
creators of all types to take full control of and protect their content: how
it’s used, distributed, protected, managed and monetized, as well as showing
the world exactly who owns it, all on one platform.
By licensing content
rights directly to anyone via a worldwide independent marketplace, RightsLedger
enable indie creators to be paid for what they're passionate about — their
content.
“RightsLedger is a
content registration and digital rights marketplace that gives individual
creators the ability to do what only professional artists and studios were once
able to, which is to license and monetize their work,” said RightsLedger CEO
Ray Young.
“Users can upload
and register their photos and videos to the blockchain to authenticate their
ownership, and from there, they can enter the global marketplace to license
their work to others through smart contracts that ensure quick delivery and
payment,” he added.
As part of its ongoing
development, RightsLedger has launched the Content Registry v1.0 application
for video content, Licensing Deal Pad v1.0 application for video licensing,
Content Fingerprint (Alpha) application for video content, and the Rights Token
(RTK) for payment and its rewards-based economy.
The company has
also expanded its reach by creating an international subsidiary in Asia, Rights Ledger Asia Ltd (Labuan) as well as forming a number of international
partnerships in its integration effort with content streaming and hosting
platforms around the world.
“We’ve launched
RightsLedger Asia to serve as the international hub of our business, and we are
working to create more partnerships as we expand throughout the region. Unlike
other blockchain companies only in the vision stage, we have a working platform
for use today,” said Young.
RightsLedger Asia’s
launch also coincided with the opening of the RightsLedger Malaysia office. Led
by local CEO Terance Goh, the company is confident that there are ample
opportunities in Malaysia and the region for RightsLedger to tap into.
“The marketplace
for content is now global, and RightsLedger is moving to bring its solutions
and global marketplace to more markets where creators can capitalize on the
value of their work,” said Goh.
According to a new
report published by Transparency Market Research, the global digital rights
management market is expected to reach a value of more than USD 9 billion by
2026, due to a significant rise in usage of digital rights management modules.
An increasing number of Internet users and rising popularity of social media
platforms have also resulted in the creation of a large amount of digital
content which independent creators would want to protect.
RightsLedger has
also reached an agreement with TRIO OTT, Max Pandora, and VNow TV to license
RightsLedger’s technology for use with their respective services. The
collaboration will allow TRIO and its strategic partners to distribute digital
content globally and offer streaming for RightsLedger’s digital content. The
partnerships are part of RightsLedger’s strategy of local market licensing, in
concert with the growth of territorial branches.
“We aim to
replicate the success of RightsLedger Malaysia as we look to add territory
branches in countries throughout the region including Singapore, China,
South Korea, Indonesia, Vietnam and Cambodia,” added Young.
For more information about RightsLedger please visit
Facebook: https://www.facebook.com/RightsLedger/
Website: https://www.rightsledger.io/
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