Hey! Do you know that the top reasons why Malaysians do not exercise are No Motivation and No Time. I am sad to know that too... why no motivation? Does that means Malaysians are lazy or... Anyway, based on a recent survey conducted by Cilisos and Fitness First
Malaysia to find out more about Malaysian fitness habits; the survey garnered
3,779 respondents and took place in early September.
No Motivation & Time Among Top Reasons Why Malaysians Do Not Exercise |
Among some of the key
findings that the survey uncovered were:
• 19.42% considered
walking for hours in the shopping mall as a form of exercise.
• 51.32% said the
biggest obstacle that keeps them from exercising is the lack of motivation.
• Running a marathon
and climbing a mountain ranks among the top five (5) accomplishments that those
surveyed would like to achieve in life
• 18 – the average number
of push-ups those surveyed can do without stopping
• Top 3 excuses for not
exercising - ‘No motivation’, ‘no workout buddy’ and ‘no time’ arghh!
This were some of
the insights uncovered as Fitness First today launched its campaign,
#THATMOMENT across six countries in Asia namely Hong Kong, Indonesia, Malaysia,
the Philippines, Singapore, and Thailand. This campaign celebrates the
relationship between members’ efforts in the gym, and how it translates into
performing everyday tasks better. It hopes to inspire people to get fitness
into their lives, and achieve more than they ever thought possible, with
fitness as the enabler.
Part of the
campaign involves a transformation contest with the aim to inspire Malaysians
to prioritise fitness in their lives as Fitness First provides the support
through training and guidance throughout their journey.
“More often than
not, we are time poor, we lack motivation, or find the gym intimidating. But
when we do take the first step towards fitness, the rewards will follow and we
start to realise how far we’ve come. #THATMOMENT depicts the breakthrough or
“aha moment” a person experiences when they realise that their workouts have
paid off because they’re now able to do something with so much more ease than
before,” said Anusha Segaren, Head of Marketing, Celebrity Fitness &
Fitness First Malaysia
“#THATMOMENT taps
into the emotional benefits of exercise. Fitness is not just about training at
the gym and achieving your target be it lifting more or running further –
that’s only part of the story. We believe that feeling fit gives you the
confidence, energy, and self-belief to go further in life. So, when you commit
to putting fitness first, it really is about enabling you to perform well in
everyday situations, not just for yourself, but also for those around you,” she
continued.
As the survey
indicates that finishing a marathon and climbing a mountain are among the
Malaysian top five fitness bucket list, two (2) winners of the #THATMOMENT
contest will take on the exotic Angkor Wat Marathon or climb up Mount.
Kinabalu! The winners will undergo a regime led by Fitness First personal
trainers to prepare them physically and mentally as they take on their
respective challenges.
Accompanying the
winners, Fitness First will be pairing up the winners with single-armed athlete
and runner, CK Loh, who will climb up Mount Kinabalu, or local personality
Davina Goh as she takes on the Angkor Wat Half Marathon. During this time, they
will have access to the Fitness First gym facilities, and an all-expenses paid
trip to the respective locations.
Interested
participants can submit their entries through the Fitness First website
(www.fitnessfirst.com.my/highlights/thatmoment/). An exclusive in-club
recruitment drive will be held for Fitness First members to submit their
entries on 1st October at 4pm – 9pm at Fitness
First Platinum, The Curve.
Entries for
participation will close on 7th October and winners will be announce a week
after. Fitness First #THATMOMENT campaign is sponsored by Asics, Ezzie, Fossil
and Merrell. For more
information, please visit www.fitnessfirst.com.my
No comments:
Post a Comment
Please Leave a Comment to show some Love ~ Thanks