Aldo Fall 2018 & Mx3 Sneakers Limited Edition Collection

Recently Aldo launches a bold campaign concept inspired by life’s most special events, inviting the #AldoCrew to live them to the fullest. Revealing new creative platform Get Ready kicking off with Fall 2018 and Mx3 Sneakers Limited Edition Collection.

Aldo Fall 2018 & Mx3 Sneakers Limited Edition Collection

Harkening a new and bold creative direction, the campaign was inspired by the simple yet hopeful concept of “getting ready”. Aldo aims to bring light to the moments of buildup that precede big and small life events, celebrating the magical energy born from anticipation. 

Aldo Mx3 Sneakers Limited Edition Collection

Aldo fuels creativity through community with this exclusive, artful limited-edition Mx3 Artist Series on August 23rd, 2018 in collaboration with five renowned street artists from around the globe. Aldo’s Mx sneaker sub-brand celebrates inclusion, standing for equality and unity. To bring this collection to life, the brand teamed up with incredible talent from the global street art community: Buff Monster from New York, INSA from London, So Youn Lee from Seoul, Dina Saadi from Dubai and Pony from Montreal. 

This series of five Mx3 sneakers is a reflection of the artists, each of whom are deeply ingrained in their communities through their work, elevating communal spaces through art and enhancing the lives of those around them. 

Aldo Fall 2018 Collection

For the first campaign under this creative platform, the brand explored the conceptual “jumping out of a plane”, as a metaphor in getting ready for any major moment in life; a new beginning, the butterflies, the thrill of it all.

The fall 2018 campaign features models / influencers Damaris Goddrie (@damarisgoddrie), Geron Mckinley (@geronmckinley) and Steffy Argelich (@steffyargelich) 

“The concept puts forward a playful, surreal universe, showcasing the most thrilling and exhilarating moment one could think of - jumping off a plane”, says Catherine Sabourin, Director of Content Development for Aldo. “The idea was to think of something so exciting, full of energy and pure fun - contextualizing the products in the most unexpected way”.

Aldo Mx3 Sneakers Limited Edition Collection

The brand’s creative platform was inspired by cultural trends and consumer insights - a practice influenced by Aldo’s deeply rooted consumer-centric approach to the business. “We know the people who shop at Aldo believe that what they wear is a reflection of who they are,” says Daianara Grullon Amalfitano, Senior Vice President for Aldo.

For more information about Aldo Fall 2018 & Mx3 Sneakers Limited Edition Collection, please check out Aldo Shoes on Facebook and Instagram @aldo_shoes and #AldoCrew on social media for information and updates.