PURE BEAUTY Illuminating Urban Shield

As you know living in the city we faced pollution and free radicals every day that affect our health and also skin condition. For example, air pollution is one of the most toxic substances for our skin. I am glad that recently we discovered a new skincare range, PURE BEAUTY Illuminating Urban Shield that focuses on antipollution and antioxidant. I can’t wait to show their star product!

PURE BEAUTY Illuminating Urban Shield Korean Skincare Range for antioxidant and antipollution

Here for PURE BEAUTY Illuminating Urban Shield skincare launch and workshop by Shazreeyana Shukri at Common Ground, Menara World Wide. Such a lovely setup, surrounded with flowers especially roses and everyone is in white. It was like taking a breather from my hectic routine, the whole ambience was relaxing and fresh with lots of natural lights.  

PURE BEAUTY Illuminating Urban Shield skincare launch and workshop by Shazreeyana Shukri at Common Ground, Menara World Wide

During the event, Shazreeyana Shukri demonstrated Korean skincare steps using the latest skincare range from PURE BEAUTY Illuminating Urban Shield. At the same time, we also get to experience the products. After prepping the model, she also showed us the Korean makeup style and shared her beauty tips.

PURE BEAUTY Illuminating Urban Shield skincare range consists of 5 products Radiance Capsule Essence, Radiance Serum, Radiance Cream, Water Gel and Sun Protector SPF50+ PA++++

PURE BEAUTY is a leading beauty brand from Korea launched its new skincare range Illuminating Urban Shield that consists of 5 skus / products providing solution to urbanites like us, who are exposed to pollution and free radicals every day. Such as PURE BEAUTY Illuminating Urban Shield Radiance Capsule Essence, Radiance Serum, Radiance Cream, Water Gel and Sun Protector SPF50+ PA++++.

Based on 4P philosophy of Intensive Brightening Power, PURE BEAUTY prepares, preserves, protects and prevents our skin from pollution, enhance skin’s health and natural glow. The 4Ps of Intensive Brightening:

Prepares: Willow bark extracts enhance healthy skin

Preserves: Neurolight, derived from certified natural Star Lily. decreases dark spots

Protects: Ceramide 123 strengthens your skin barrier, shielding you from harmful elements in the environment

Prevents: EPS White helps to reduce dark spots caused by exposure to pollution

PURE BEAUTY Illuminating Urban Shield Capsule Essence, 30ml @ RM69.90

PURE BEAUTY Illuminating Urban Shield Capsule Essence, 30ml @ RM69.90

PURE BEAUTY Illuminating Urban Shield Capsule Essence is the STAR product of this range. It contains pearlised capsule in a clear white gel essence texture that helps to reduce uneven skin tone and brighten skin complexion.

The Texture: PURE BEAUTY Illuminating Urban Shield Capsule Essence

I like the lightweight texture and also its mild scent. The essence penetrates into my skin very fast, leaving a supple and glowing finishing. Apply 2 to 3 pumps on cleansed face and gently massage into skin. Use twice a day, in the morning and evening.

PURE BEAUTY Illuminating Urban Shield Radiance Serum, 30ml @ RM59.90

PURE BEAUTY Illuminating Urban Shield Radiance Serum, 30ml @ RM59.90

This Radiance Serum helps to reduce dark spots and evens our skin tone. Its nutrients help to repair damaged skin and defend it against the pollutants. The texture is gel type that melts on the skin and very lightweight. 

PURE BEAUTY Illuminating Urban Shield Water Gel, 50g @ RM55.90

PURE BEAUTY Illuminating Urban Shield Water Gel, 50g @ RM55.90

This Water Gel instant hydrates and moisturizes the skin without oily or sticky feel. The texture lightweight gel types that melts on the skin, keeps our skin fresh and clear. This is perfect for those who has combination and oily skin that wish to keep their skin hydration in check and also protect their skin from urban pollution.

PURE BEAUTY Illuminating Urban Shield Radiance Cream, 50g @ RM59.90

PURE BEAUTY Illuminating Urban Shield Radiance Cream, 50g @ RM59.90

PURE BEAUTY Illuminating Urban Shield Radiance Cream comes with a soft and smooth texture that moisture and at the same time brightens our skin. It can be used day and night. It can improves skin’s radiance, adding translucency, hydration and suppleness.

PURE BEAUTY Illuminating Urban Shield Sun Protector SPF50+ PA++++ @ RM49.90

PURE BEAUTY Illuminating Urban Shield Sun Protector SPF50+ PA++++ @ RM49.90

And last but not least, sun protection is a must every day and thanks to PURE BEAUTY Illuminating Urban Shield Sun Protector that comes with SPF50+ PA++++. I like the smooth and lightweight texture. It is not oily nor sticky and gives a natural glow to our skin. Plus this sun protection also keeps skin moistened throughout the day.

PURE BEAUTY Illuminating Urban Shield Korean Skincare Range 4P philosophy of Intensive Brightening Power,  prepares, preserves, protects and prevents 

Overall, PURE BEAUTY Illuminating Urban Shield skincare range cater for those who are facing environment stress and wish to have a more healthy, glowing and younger skin. The range focuses on antioxidant and antipollution. As for price range its affordable for most and also the size are decent that can last for about a month.

PURE BEAUTY Illuminating Urban Shield skincare range is now available exclusive at Watsons Stores nationwide and Watsons Online Store 

Availability: PURE BEAUTY Illuminating Urban Shield skincare range is now available exclusive at Watsons Stores nationwide and Watsons Online Store at http://www.watsons.com.my

Other PURE BEAUTY skincare range also available at Watsons Malaysia are PURE BEAUTY Pomegranate Urban Shield, PINK by PURE BEAUTY It's Pore Perfection, PINK by PURE BEAUTY Pink Skin.

PURE BEAUTY Skincare Price List:

PURE BEAUTY Illuminating Urban Shield Capsule Essence, 30ml @ RM69.90

PURE BEAUTY Illuminating Urban Shield Radiance Serum, 30ml @ RM59.90

PURE BEAUTY Illuminating Urban Shield Water Gel, 50g @ RM55.90

PURE BEAUTY Illuminating Urban Shield Radiance Cream, 50g @ RM59.90

PURE BEAUTY Illuminating Urban Shield Sun Protector SPF50+ PA++++ @ RM49.90

For more information about PURE BEAUTY Illuminating Urban Shield, please visit PURE BEAUTY Malaysia on

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