Cosmetic market is
seeing a tremendous growth in today's time. It is growing by leaps and bounds,
thus providing lots of business opportunities for new entrepreneurs. Skin care,
hair care, make-up, perfumes, toiletries, deodorants and oral cosmetics are the
main product categories of a cosmetic market. Among all the categories skin
care has been the leading category since a very long time. It is followed by
haircare products. which is followed by the make-up category.
[ photo: expert-market.com ] |
It is expected that
skin care will remain the most profitable product category, as its present
market value is expected to be $180 billion. While hair care has $87 billion
market size. There are many
reasons behind the success of cosmetic industry. But one of the most prominent
reason is the change in the lifestyle of people.
With time, People
have changed their lifestyle and they have started to spend more money on
grooming and personal care products. Customers have become more conscious these
days. They use cosmetic products to improve their style quotient. Which in turn
results in the higher sales and then in growth of cosmetic industry.
Apart from that,
there is a very large number of options of products available to choose from,
which also make them spend more on cosmetic products. Specialised cosmetic
products such as Ayurvedic, herbal and organic products have been proved
beneficial for the industry. Even the people who never used such type of
products was seen using these with the introduction of herbal and Ayurvedic
products.
Rise in disposable
income levels of the individuals has been a major reason behind the tremendous
growth of the cosmetic industry. The rise in disposable income make individuals
to spend more on personal care products, which results in the growth of global
cosmetic market.
There are some
cosmetic markets which are growing faster than others, one of them is Indian
cosmetic industry which is currently valued at $6.5 Billion USD and that number
is likely to cross $ 20 Billion USD mark by 2025. It is growing at a rate of 12 to 18 percent,
which is when compared to industries of other countries (US and European) is
very high.
Global cosmetics
market is expected to garner $429.8 billion by 2022 and Indian cosmetic
industry is going to contribute a lot in this. This is why we are talking about
it.
India is currently
one of the best place to set foots in the industry. Thus, seeking business
opportunities here, international exhibition organisers Bologna Fiere and UBM
India are joining hands together to launch Cosmoprof India, an event which is
dedicated for the international beauty community. The event used has previously
been hosted in Bologna in Italy, Las Vegas and Hong Kong, but will be entering
in India this year.
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