LACOSTE celebrates it's 85th Anniversary by creating an exclusive experience at Raffles City Shopping Center from June 14th to
June 24th 2018, the French brand will present its unique heritage and
innovativeness at an exhibition
designed as a tribute to the legendary René Lacoste and highlighting the
LACOSTE 85th Anniversary Capsule Collection.
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| LACOSTE 85th Anniversary Exhibition & Capsule Collection |
With a modern design
based on the 85th anniversary logo made for the campaign, it takes its
inspiration in the French noble
colors white and blue. The displays and structures are thought with a minimalist
style to reflect the freshness and simplicity of the brand symbol of the French
elegance.
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| LACOSTE 85th Anniversary Exhibition @ Raffles City Shopping Center |
The graphics and
decoration reinterpret the approach of the chronophotography. A classic yet
innovative artistic view on
the movement dear to the brand. Inside the
exhibition, interactive areas will allow visitors to discover more about the
story of René Lacoste and the evolution
of the famous L.12.12 polo shirt through eight decades.
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| LACOSTE 85th Anniversary Collection & Exhibition @ Raffles City Shopping Center |
There are interactive workshops such as a
craftsmanship area displaying the embroidery know-how, testimonials, a digital book, and space showcasing
the 85th anniversary capsule collection and the future of French Elegance embodied by the
LACOSTE Paris Polo, new contemporary chic.
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| LACOSTE 85th Anniversary Collection & Exhibition @ Raffles City Shopping Center |
Shoppers visiting
the exhibition can stand to win a wardrobe makeover and a gift with purchase,
when they answer to a
simple quiz on-site. Terms and conditions apply.
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| LACOSTE 85th Anniversary Collection & Exhibition @ Raffles City Shopping Center |
LACOSTE 85th Anniversary Exhibition
Date: Thu June 14th
till Sun 24th June 2018
Time: 10am to
10pm
Venue: Raffles City
Shopping Centre, Level 1, 252 North Bridge Road,
Singapore 179103
Admission: Free
Getting there: City
Hall MRT Station
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