Hey! To all beauty
enthusiasts in Malaysia who crave for a bolder, edgier, easy to achieve
ON-TREND look – the wait is finally over as Rimmel London, UK’s no.1 cosmetic brand,
enters Malaysia recently. It’s a call-to-action for young Malaysian beauty
millennials and members of Generation Z to ditch the ‘classic’ approach to
makeup and have the confidence to reinvent the rules of beauty and champion the
Power of Self Expression with the launch campaign mantra of Make Up Your Own
Rules!
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| RIMMEL LONDON In Malaysia, Make Up Your Own Rules! |
A cutting-edge
makeup brand, Rimmel London embodies the quintessential London girl who is
authentic, real, bold, confident and expressive. In a nutshell, the London Look
is whatever you want it to be, no matter where you are in the world. ‘LIVE THE
LONDON LOOK’ is equal part nods to London city’s unique vibe filled with
cultural richness, a sense of freedom and diversity. It also takes inspiration
that beauty is all inclusive – coming in different shades, looks, features and
highlights.
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| ‘LIVE THE LONDON LOOK’ Rimmel London Launch Party |
To further
highlight and celebrate the edgy London Look vibe, Rimmel introduced a visual
signature, the double L frame, to inspire memorable pictures with a bold
attitude. Easy to create with the thumb and index finger of each hand, the LL
makes the perfect face-framing pose.
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| Rimmel London Is Now Available in Malaysia at selected Watsons and Guardian stores in Peninsular Malaysia |
4 Looks 4 Girls 1
Rebel Squad, the four unique looks representing a different character, mood and
attitude. These looks consist of Spotlight Grunge, inspired by North London, is
a look that is cool yet glamourous and is ready to be in the spotlight anytime!
Experimental Hipster, inspired by East London, is a hold-no-bars look that is
fun and unique. Fearless Chic, inspired by West London, is a look that is
poised yet fearless, ready to take on the world. Edgy Street Glam, inspired by
South London, is edgy and fashionable and stands out!
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| Rimmel Rebel Squad headed by - Ashley Lau, Nina Khalil, Rubini Sambanthan and Chacha Maembong |
Matching up to the
four iconic looks, up and coming KL’s personalities formed a Rimmel Rebel Squad
headed by - Chacha Maembong, Ashley Lau, Nina Khalil, and Rubini Sambanthan and
supported by makeup artist to the stars, Noriana the Face designer. The girls
were then enlisted to channel their inner London Attitude and pulled off each
of their London Looks to perfection in a style film that debuted during the
launch party.
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| Rimmel London Stay Matte Liquid Lip Colours |
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| The Swatches: Rimmel London Stay Matte Liquid Lip Colours |
Makeup enthusiasts
can pick up Rimmel London’s hero products, the new ‘Stay Matte Liquid Lip
Colour’ in 15 shades for boldness that stays on and ‘Brow This Way’ range of
innovative brow products to #browlikecara; as well as explore Rimmel London’s
full range of products at selected Watsons and Guardian stores in Peninsular
Malaysia.
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