Toy Bank, A Gift of Love @ Cheras LeisureMall x Yue Shan Music Academy Charity Organisation

Cheras LeisureMall Announced Partnership with Yue Shan Music Academy Charity Organisation

Here for a Joyous Celebration of Christmas with Toy Bank, A Gift of Love at Cheras LeisureMall together with 600 children from 12 charity homes and also the public. During the celebration, Cheras LeisureMall also announced their partnership with Yue Shan Music Academy Charity Organisation to work together in helping underprivileged children discover, explore, and realise their musical dreams through the ‘Pass It On’ charity initiative.

Toy Bank, A Gift of Love @ Cheras LeisureMall x Yue Shan Music Academy Charity Organisation

With heart, anyone can create miracles, ‘Toy Bank, A Gift of Love’, an annual community programme by Cheras LeisureMall, aims to create a platform where the public can contribute to children in need in the true spirit of Christmas. Well, these children will hang their wish on the tree and the generous shoppers will pick up their wishes and blessed them. Some of the children wishes are books, bags, gadgets, toys, headphones and many more. 

A Joyous Celebration of Christmas with Toy Bank, A Gift of Love  @ Cheras LeisureMall
Cheras LeisureMall Announced Partnership with Yue Shan Music Academy Charity Organisation

To honour the ‘Toy Bank, A Gift of Love’ Gift Presentation Ceremony, around 200 children from the participating homes were invited to have a memorable Christmas celebration full of exciting activities and joy held at the Lower Ground Concourse.

The children from the homes having their scrumptious Christmas lunch after the movie while the entertainment were still going on  @ Cheras LeisureMall Concourse area

The children were first treated to a special screening of the animated movie, “Ferdinand” by Golden Screen Cinemas, followed by a scrumptious Christmas lunch, an appearance by Santa Claus and friends, dance and Christmas carolling performances, and also a mask-changing performance by famous radio personality Liang Jin Long as well as spectacular concerts by volunteer artistes from Yue Shan – Crystal Lee, Ai Wei, Erul Samah, Fendy Lin and Kozzy Band.

Spectacular concerts by volunteer artistes from Yue Shan, Crystal Lee, Ai Wei, Erul Samah, Fendy Lin and Kozzy Band

This Christmas around 4,500 gifts of love were collected for the children in need as shoppers warmly embraced the season of joy and giving. “Toy Bank” is an annual CSR initiative in line with PPB Group Berhad’s core value to contribute and engage with the communities. 

Children having fun during the event  @ Cheras LeisureMall

The children who would be receiving the gifts this year were from Da Ci Jiang Tang, ElShaddai Refugee Learning Centre, House of Joy, Living Hope Global, Malaysian Association for the Welfare of Mentally Challenged Children (IQ70plus), Pertubuhan Kebajikan Anak Yatim Mary KL, Persatuan Kebajikan Kanak-Kanak Istimewa Insan (PKKII), Pusat Penjagaan Kanak-Kanak Cacat Taman Megah, Rumah Victory Children & Youth Home, Home for Special People, Cheras, United Learning Centre, and Rumah Shalom.

“Toy Bank” is an annual CSR initiative in line with PPB Group Berhad’s core value to contribute and engage with the communities  @ Cheras LeisureMall

Since its inception in 1999, this community initiative is to connect people to areas of need in society and has brightened up smiles of over 3000 underprivileged children. To date, there are approximately 80 homes that have been the beneficiaries to this programme.

The excitement when these children received the presents that they wished for were priceless. On that day, these children were also treated with movie in the morning then adjourned to the concourse areas for presents presentation and also entertainment.

The Partnership between Cheras LeisureMall and Yue Shan Music Academy Charity Organisation Official Announcement

It was also a day to mark a special milestone in Cheras LeisureMall’s continuous community initiative as the mall officially inked its partnership deal with Yue Shan Music Academy Charity Organisation to work together in helping underprivileged children discover, explore, and realize their musical dreams through the ‘Pass It On’ charity initiative.

Musical Instrument Presentation to Yue Shan Music Academy Charity Organisation

Founded in 2017, Yue Shan Music Academy Charity Organisation is Malaysia’s first NGO which is focused on music. Conceptualised through the meaningful objectives of ‘turning music into charity’ and ‘contributing to a good cause with music’, Yue Shan is dedicated to giving underprivileged children in Malaysia the opportunity to learn music and pick up a musical instrument of their choice.

With the belief that music has the potential to improve the quality of one’s life, Yue Shan works closely with various organisations and music centres to distribute musical instruments to children in need as well as deploy volunteers and music instructors to teach these children how to play the instruments correctly at respective charity homes.

Standing by the belief that each child deserves to be given an opportunity to learn regardless of their backgrounds, Cheras LeisureMall will be providing a platform for Yue Shan to conduct musical instrument workshops where these children can be introduced to and taught how to play an instrument of their choice.

For more information about the ‘Toy Bank, A Gift of Love’ and the ‘Pass It On’ initiative, please visit the Cheras LeisureMall Facebook and Website