Bin Your Unwanted Bras at Neubodi's Bra Banks
Hey Neubodi
Bra Drive is back, let’s “DONATE. SUPPORT. RECYCLE” to raise funds and
awareness for Breast Cancer Welfare Association Malaysia’s “Hospital Angels”
initiative in conjunction with the International Breast Cancer Awareness month until
5 November.
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| Neubodi Bra Drive 2017 |
You can
drop-off unwanted or used bras at any Neubodi stores nationwide “Bra Banks” and
Neubodi will donate gently-used items to victims of sex trafficking, enabling
their rehabilitation into society as they earn a livelihood selling second-hand
bras. Beneficiaries of the “DONATE” initiative are communities in Malaysia,
Cambodia, Nepal, India and Africa including those in poverty for whom bras are
sought-after essential item – providing comfort and self-esteem.
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| Neubodi Bra Drive 2017 |
Keeping
textile away from the landfills, those bras not suited for donation will be
collected by Life Line Clothing Malaysia. Using proprietary technology, raw
materials of bras such as spandex, nylon, metal wire and plastics will be
converted into reusable solid fuel commonly used to power industrial boilers
and generators. This “RECYCLE” initiative is Malaysia’s first activity of its
kind.
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| Neubodi Raise Fund for Breast Cancer Welfare Association Malaysia (BCWA) |
The partnership
between Breast Cancer Welfare Association Malaysia (BCWA) and Neubodi aims to
increase public awareness that breast cancer is ‘gender blind’, and promote the
importance of self-examination and early detection while raising funds for
BCWA’s “Hospital Angels” programme.
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| Neubodi's Pedal Forward cycling convoy & exclusive sales from GO PINK collectiom during the launch weekend at 1 Utama will certain proceeds will be donated to BCWA |
Funds
are raised via Neubodi’s “Pedal Forward” cycling convoy and exclusive sales
from its GO PINK collection during this launch weekend at 1 Utama Shopping
Centre’s Ground Floor - Highstreet Concourse. Certain proceeds from the sales
of Neubodi’s GO PINK collection will be donated to BCWA.
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| Neubodi’s DONATE. SUPPORT. RECYCLE Bra Drive campaign until 5th November 2017 |
Neubodi’s
DONATE. SUPPORT. RECYCLE Bra Drive campaign has been made possible with the
support of strategic partners Excel SLA (M) Sdn.Bhd and 3 Gorgeous Network.
Neubodi’s Bra Drive is being held for a fifth year and has to-date collected
some six tonnes of bras. For ‘pioneering women welfare initiatives’, Neubodi
Holdings Sdn.Bhd received KPWKM’s CSR Malaysia Award (SME Category) in July
2017.
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