Dressing Paula First Flagship Store @ Pavilion Kuala Lumpur
A
pioneering homegrown fashion label, Dressing Paula that has been dressing urban
Malaysian women since 2010 has expanded its presence across 14 stores
nationwide and introduced its first ever flagship store in Pavilion Kuala
Lumpur recently.
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| Dressing Paula First Flagship Store @ Pavilion KL |
In
conjunction with the launch of the fashion label’s latest outlet, Co-Founder of
Lean In Malaysia Sarah Chen led an uplifting dialogue with Dressing Paula’s
Creative Brand Director Kay Chow, actress Sarah Lian and entrepreneur Raeesa
Sya on how women can educate and enable each other in the world today. The
session was held in ode to the lives of modern and sophisticated women of
today.
The
brand debuted its new brand direction showcased through an exclusive month-long
photo exhibition in collaboration with three local leading ladies – Fashionista,
Cherrie Mun; Actress, Sarah Lian and Entrepreneur, Raeesa Sya – each embodying
the different kinds of women in today’s world.
Featured
alongside the new concept and photo exhibition was Dressing Paula’s latest collection
that comprises of sophisticated designs, intricate fabrics and bold colours – all
juxtaposed with classic cuts. The well-curated collection consists of a range
of chic styles and silhouettes to statement pieces making it appropriate to be
taken from day to night and suited for various women.
Dressing
Paula’s new flagship store covers over 1,700 square feet with store interiors that
are clean, minimal, modern and sophisticated; which echo the new brand
direction that aims to uplift our shopping experience. The
flagship store is located at Lot 05-14,
Level 5, Pavilion KL, and is open from 10am to 10pm from Monday to Sunday.
Dressing
Paula has earned a reputation for producing signature-cut clothing with a twist
for women seeking a contemporary yet practical look at an accessible price
point. The prices for Dressing Paula’s collection start from RM89.90 and above.
You can purchase the collection in any of its 14 stores across Malaysia. To
view the latest collection, please visit Dressing Paula’s
Website:
www.dressingpaula.com
Instagram:
www.instagram.com/dressingpaula
Facebook:
www.facebook.com/dressingpaula/
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