5 New Things About 2018 IKEA Catalogue

5 New Things You Need To Know About 2018 IKEA Catalogue

Recently IKEA introduced the 2018 IKEA Catalogue in Malaysia with a fresh spin on the living room focus to inspire us to make room for what’s important in life. With this 2018 Catalogue, IKEA is asking us to reclaim their space for friends, celebrations, play and nature – four pillars that are essential for a better life at home.

5 New Things About 2018 IKEA Catalogue

Basically the new catalogue highlights new ways of living in the living room to help us create more out of our space. The world’s urban population is steadily growing. This trend can be seen in Malaysia as well, with the Government of Malaysia forecasting that 75% of the population will live in cities by 2020.

2018 IKEA Catalogue

Besides that, technology has impacted almost every facet of life, altering the way people socialize, work and even rest. Together, urbanization and technology have changed life at home; though many homes have not yet adapted to a new way of living.

with Yanjaa Wintersoul, The IKEA Human Catalogue

Jansen commented that IKEA is in a position to provide solutions and inspire people to rise to the challenges of modern living so that they can have a better life at home. The modern living room is multifunctional and therefore has unlimited possibilities depending on day, time and situation.

2018 IKEA Catalogue Launch
Gerard Jensen, Store Manager IKEA Damansara & Yanjaa Wintersoul, The IKEA Human Catalogue

What's New in the 2018 IKEA Catalogue

The 2018 IKEA Catalogue is inspiring, informative and packed with the latest home furnishing ideas, solutions and stories. These includes:

1. Exciting New Products

Looking for something new? All new products are easily spotted when you browse the catalogue. Like the new ODGER chair, made from a recycled wood-plastic composite.The catalogue gives a preview of the products that will be launched during the year. Like the stunning YPPERLIG collection, a collaboration with Danish design company HAY.

Tips and know-how to refresh your home

2. Refreshed Inspirations & Expert Tips

IKEA catalogue is full of tips and know-how that make it easier than ever to create the home of your dreams. Through the IKEA Catalogue app, yoican take a deep dive into a room set with IKEA interior designers. Customers can learn how to create a look, solve a problem or get new ideas on how to improve their home with advice from the experts.

3. Designer Collaborations

IKEA will be offering the YPPERLIG collection, a collaboration with Danish design company HAY. The collaboration present strong Scandinavian values and identity combined with the latest production techniques.

In another collaboration, IKEA explores a fresh take on seating and sleeping with British designer Tom Dixon. The DELAKTIG collection draws inspiration from the tech industry, such as a sofa with an aluminum frame that can be ‘hacked’ to change its function.

4. Even Lower Price (ELP)

At IKEA, making products people like, we’re able to sell more of it. This year, IKEA is introducing new products such as the GLADOM tray table to its existing list of ELP products; another multifunctional solution that fits into any home.

IKEA Food

5. IKEA Food

IKEA offers healthy, sustainable and delicious dishes that are affordable. From now until February 2018, IKEA Restaurants is serving Salmon Fillet with vegetable medallions, mixed vegetables and chive sauce. More tasty dishes will be introduced through the year.

From now to 17 September, the new IKEA 2018 Catalogue will be distributed to all homes in the Klang Valley. Customers who have not received their copy can get theirs at the IKEA Damansara or IKEA Cheras stores from 18 September onwards. The digital version of the IKEA Catalogue is also made available online at IKEA.my/catalogue and via the IKEA Catalogue App.