KLFW 2017 #IAMHOMEGROWN FashionValet FV Basics
FashionValet celebrates local talents with a campaign to instill Malaysian pride at KLFW
2017. To commemorate the #IAMHOMEGROWN movement, FashionValet’s very own FV
BASICS have produced a collection of street style inspired threads - from
T-shirts, jumpers/sweaters, to jumper dresses and leggings.
KLFW 2017 #IAMHOMEGROWN FashionValet FV Basics |
The
pieces from the collection are made in cotton mix, and come in fuss-free hues
such as black and white. With its minimalist aesthetic, the collection
demonstrates the versatility of street style staples, with endless styling
possibilities. Designed to be worn daily by anybody, no matter what they do,
each piece is a powerful statement of Malaysian pride.
FV BASICS #IAMHOMEGROWN collection is unisex |
The
#IAMHOMEGROWN campaign features more than sixty Malaysian icons of various
fields and backgrounds, who have made a name for themselves in their respective
industries. Some of the icons featured are actors such as Puan Sri Tiara
Jacqueline and Bront Palare, music mavens such as Joe Flizzow, fashion
powerhouse Mimpikita and Khoon Hooi to purveyors of Malaysian cuisines, Datuk Chef
Wan and Madam Kwan, among others. Regardless of race, religion or political
views, these names have come together to support the campaign.
FV BASICS #IAMHOMEGROWN collection is unisex |
The FV
BASICS #IAMHOMEGROWN collection is unisex, with a range of sizes from S/M to
M/L. Priced between RM59 to RM109, the collection is available at
FashionValet’s Pavilion physical and pop-up store from 16 August 2017 onwards
whilst pre-order can be made online via www.fashionvalet.com between 16th
to 21st August 2017.
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