Laneige Waterful Sharing Campaign 2017 Renewed Momentum to Extend Provision of Clean Water For Rural Communities

The Brand That Committed to Relief Underprivileged Communities with Access to Clean Water Since 2014

Hey Laneige’sWaterful Sharing Campaign is back! for those who missed out the limited edition ‘Refill Me’ water bottle please take note to get your from from 1st May to 31st July 2017. Visit Laneige’s Beauty Roadshow across Malaysia from 8th May onwards to purchase the ‘Refill Me’ Water Sleeping Mask, now it comes in a new Lavender Scent for a limited time and receive a complimentary ‘Refill Me’ limited edition Water Bottle as well as a sticker to pledge your commitment for this campaign.

Laneige Waterful Sharing Campaign 2017 Renewed Momentum to Extend Provision of Clean Water For Rural Communities

Laneige Malaysia’s (Laneige) commitment to provide rural community with access to clean water is being manifested through its continued collaboration with Global Peace Foundation (GPF) to carry out the fourth installation of its corporate social responsibility (CSR) initiative, ‘Waterful Sharing Campaign’.

From left, Dr Teh Su Thye, Chief Executive Officer of GPF, Ms. Foong Winnie, Brand General Manager of Laneige Malaysia & Ms. Margaret Chin, General Manager of Amorepacific Malaysia demonstrating the new LifeStraw® Community water purifier during the media launch event

In resuming 2016’s efforts, the beneficiaries of Kampung Binjai, Pahang and Kampung Ulu Geruntum, Perak, will receive an additional four (4) water filtration systems each, in addition to the previous installments; to aid the increasing demand for clean water in the village. Inclusive of this year’s chapter of the initiative, a total of 880 residents across FOUR (4) villages including the newly identified Kampung Padang, Pahang as well as Kampung Poh, Perak will benefit from this annual CSR campaign.

#IWantThem to have access to clean and safe drinking water, #WaterfulSharingCampaign 2017 pledge 

Presently, both communities in these villages are still deprived of provision to clean water for their daily livelihood, leaving them with the only option of consuming water from river or ponds. This in turn will result in the rise of waterborne diseases such as diarrhea and skin related problems.

The prearranged filtration system that is going to be installed in these villages will be a South Korean manufactured high-volume, point-of-use community water purifier with a built-in safe storage, which provides microbiologically safe drinking water for schools, health facilities, workplaces and community settings. This portable filtration system is also chemical free, further preventing the spread of waterborne diseases. The 50-litre tank with a 12L/hour filtration capability will ensure a continuous supply of clean water to the residents.

‘Refill Me’ Water Sleeping Mask now comes in a new Lavender Scent for a limited time only

This campaign will see Laneige raising RM100,000 through the sale of its ‘Refill Me’ Water Sleeping Mask which now comes in a new Lavender Scent for a limited time. Customers will receive a complimentary ‘Refill Me’ limited edition water bottle along with the purchase, in which RM10 from the sales will be directed towards the Laneige Waterful Sharing Campaign 2017 Fund to aid the installation of the 30 water filtration systems in the respective settlements.

 Purchase the ‘Refill Me’ Water Sleeping Mask and get a complimentary ‘Refill Me’ limited edition Water Bottle as well as a sticker to pledge your commitment for this campaign

The Waterful Sharing Campaign 2017 will be held over a duration of 3 months from 1st May to 31st July 2017. You can head to Laneige’s Beauty Roadshow across Malaysia from 8th May onwards to purchase the ‘Refill Me’ Water Sleeping Mask and receive a complimentary ‘Refill Me’ limited edition Water Bottle as well as a sticker to pledge your commitment for this campaign.

More information on Laneige Malaysia’s Waterful Sharing Campaign, please visit Laneige Malaysia Website and Facebook