Celebrating Levi’s® First Ever ‘Set The Standard’ Store at Pavilion Elite and Levi’s® New Orange Tab Spring 2017 Collection

Celebrating Levi’s® First Ever ‘Set The Standard’ Store at Pavilion Elite and Levi’s® New Orange Tab Collection For Spring 2017

Recently we were at Levi’s® First Ever Set The Standard (STS) Store at Pavilion Elite to celebrate the store launch and also preview the newly remastered Levi’s® Orange Tab Spring 2017 Collection, which captures the unrivaled style of the coveted originals. Blending then and now, Orange Tab for Spring 2017 features vintage-inspired finishes along with updated fits and fabrics.

Celebrating Levi’s® First Ever ‘Set The Standard’ Store at Pavilion Elite and
Levi’s® New Orange Tab Spring 2017 Collection

First used on a line of affordable slim-fitting jeans, jackets and shirts, Levi's® Orange Tab symbolized style and youth during the counterculture of the 1960s. Since then, old-school Orange Tabs have become the ultimate score for vintage collectors and denim heads alike.

Levi’s® New Orange Tab Spring 2017 Collection

Featured men’s fits include an Orange Tab take on our 510™ Skinny and new 505™C. Fabrics are based on archival 60’s and ‘70s Orange Tab fabric, but with a bit a stretch for a modern feel. Tops, tees and knits are cut just a bit looser for comfort and ease of movement, while the Orange Tab Work Shirt acts as a hybrid of our classic Western and Work Shirts. Meanwhile, the iconic Trucker Jacket gets some Orange Tab touches, like the Arcuate and welt pockets. Levi’s® New Orange Tab Collection For Spring 2017 price ranges between RM69 to RM499.

Runway Show Levi’s® New Orange Tab Spring 2017 Collection

Upon entering the new store, we were welcomed by a palette of materials including pine, hot-rolled steel and polished concrete that, coupled with higher ceilings and an open storefront, create a warm environment that embraces them as they walk through the door. The shelving height was lowered to provide a more boutique-like experience. The wood was chosen specifically to complement the sea of blue denim while the white paint on the walls was designed to reflect the golden tones of the pinewood.

Levi’s® First Ever ‘Set The Standard’ Store at Pavilion Elite 

There is a clear differentiation between men’s and women’s section, which makes the store easy to navigate. The product assortment embraces the ‘less is more’ concept by emphasizing product features and benefits over quantity. As a result, products are more accessible to the consumer and the tops, bottoms, outerwear and accessories in-store help position Levi’s® as a lifestyle brand.

Levi’s® ICONS such as the 501® jean, the Trucker Jacket and the Western Shirt are featured in shadowboxes. For the hardcore denim heads, there is Levi’s® Vintage Collection showcasing iconic reissues and special editions garments. These are the key storytelling vehicles and DNA of the Levi’s® brand.

Customization Counter during Levi’s® First Ever ‘Set The Standard’ Store at Pavilion Elite and
Levi’s® New Orange Tab Spring 2017 Collection event

Overall, the entire store is well lit with LED lighting against light-coloured paint to make the space even more inviting. This new store at Lot 4.103.00, Level 4, Pavilion Elite, echoes the effortless appeal of Levi’s® that is steeped in authenticity and craftsmanship.

For more information about Levi’s® New Orange Tab Collection For Spring 2017 and Levi’s® First Ever ‘Set The Standard’ Store at Pavilion Elite, please visit Levi’s® Malaysia Facebook and Website