Rogue One: A Star Wars Story to Reveal New Toy Line

A team of Star Wars superfans today revealed the new toy line for the highly anticipated “Rogue One: A Star Wars Story” movie via a series of fan-made animated shorts launching on the Star Wars social channel here. As part of a competition in collaboration with creative network Tongal, a team was assembled to write, direct and produce original, fan-made stop-motion shorts starring key toys from the new line to kick off a global UGC contest that asks fans to share their own “Rogue Stories.” 

Rogue One: A Star Wars Story to Reveal New Toy Line

The Go Rogue campaign was designed with Star Wars fans in mind – we want them to be front and center in the run up to ‘Rogue One’ by imagining and creating their own Rogue Stories. The global contest, which kicks off September 30, invites fans to share their own short stories or skits set in a galaxy far, far away… 

Winning entries from around the globe will be chosen by a panel including “Rogue One: A Star Wars Story” director Gareth Edwards. Beginning September 30, fans 18 and older can enter the Go Rogue contest on StarWars.com/GoRogue. Winners will be invited to Lucasfilm in San Francisco to attend a screening of “Rogue One,” and see their short story on the big screen.

The fan-created shorts showcasing the new line of “Rogue One” toys for the first time launches on the Star Wars social channel here today, with new installments rolling out through September. 

The team was led by James DeJulio at Tongal, and the series was written by Kevin Ulrich and brought to life by stop-motion animators and directors Dan MacKenzie and Tucker Barrie. The stories follow the adventures of “Rogue One” toys from Hasbro, LEGO, FUNKO, JAKKS Pacific, Mattel and Disney Store as they try to track down the building instructions to the LEGO Star Wars Death Star set which have been misplaced by the Empire.

“I’ve been a Star Wars fan my whole life so this is a dream project,” says James DeJulio, co-founder of Tongal. “It’s been amazing to see what an inspiration Star Wars has been to so many members of our creative community, whether that’s coming up with their own Star Wars storylines, or playing out scenes with Star Wars toys at home with their kids. I’m excited to share this first ‘Rogue Story’ with the world and hope it inspires other fans to share theirs.”

The full range of new “Rogue One” and Star Wars products will be available globally starting on September 30. Join the global #GoRogue conversation on social. Tongal’s creative network includes 120,000 writers, directors and animators across 150 countries. For more information, go to www.tongal.com