What are the important factors when you choose your glass frame? It is comfort, trend, style or complements your face shape? Well we want to find out too. 999.9 or Four Nines refers to the quality identification of pure gold, which always strive towards perfection to reach to 1,000. For 20 years, Four Nines have been developing original structure to create the best pair of glasses with the best comfort and all made in Japan.
Four Nines 3 Factors for the Good Frame
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Four Nines is the number 1 Eyewear in Japan with over 500 dealers
throughout Japan including 25 Four Nines Shops selling only Four Nines product
in Japan and Singapore. Internationally, Four Nines is already sold in over 180
shops by 12 different countries. And now Four Nines is available in Malaysia.
Mr Itabashi Toshiyuki, Executive Director, Head of Merchandise, Publicity & Promotion demo on how easy to adjust the frame to fir our face |
During Four Nines workshop at G-Tower, Mr Itabashi Toshiyuki,
Executive Director, Head of Merchandise, Publicity & Promotion presented
their brand concept and uniqueness of their products in depth.
The launch of 999.9 aka Four Nines at G-Tower, Kuala Lumpur |
Four Nines glasses are developed under the concept, “glasses
should be fine tools.” Why do people wear glasses? Most of the time, it is because they want to
see. Glasses must be designed with its true function “to correct vision” first
in mind. So all Four Nines production is based on functionality, where the
design naturally comes along.
Four Nines’ glasses are already designed to fit with comfort as a
product itself, by giving a curve on the temple. Therefore, if you try the
glasses on from the shelves, you could feel the comfort.
Four Nines 3 factors for the good frame:-
Four Nines Gyaku-R Hinge |
1. Comfortable To Wear
Many feel pain on the back of their ear when they wear glasses
because they need to hook the glasses on their ears. Therefore, Four Nines
introduce a new style of wearing glasses, which is to wrap around the head,
instead of hanging glasses on your ears. Four Nines glasses are able to hold
the sides of wearer’s head with comfort with Gyaku-R Hinge that able to absorb
stress applied onto the frame.
2. Strong Durable Products
Four Nines frame is designed strong from deformation, so that they
could withstand to stress applied in normal use, likely to maintain its best
condition for long.
Four Nines glasses |
3. Easy To Adjust
I am sure you all have experience of finding difficulties to
adjust plastic frame. Four Nines makes it easy to make adjustment because you
do not need to make a lot of additional adjustment for perfect comfort.
Four Nines glasses |
Four Nines treats glasses to be an instrument to correct vision;
their main focus is how the glasses could be worn with comfort, how durable the
glasses could be in regular use and how the glasses could be fit best to each
consumer’s head. All Four Nines glasses promises all three factors to their
production.
For more information about 999.9 or Four Nines 3 factors for the Good Frame, please visit 999.9 Website and Facebook
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