AIA Vitality Empowers Malaysians to Live a Healthier Life

We know that health is important but sometimes we slack because we have a lot of bad habits that hinder us from achieving a healthy lifestyle. In our previous post, we have shared about AIA Healthy Living Index Survey 2016 Findings and found out that overall Malaysian adults are not satisfied with their current state of health. However they are willing to improve it. Now let’s see how the new AIA Vitality programme is able to Empower Malaysians to Live a Healthier Life.

AIA Vitality Empower Malaysians to Live a Healthier Life

Heyo! We were here at the AIA Vitality launch at Glasshouse, Seputeh, early one Friday morning. All geared up in the semi sports attire and running shoes to participate in their new and exciting programme. AIA Vitality is the first-of-its-kind science-backed health and wellness programme in Malaysia that will guide Malaysians to adopt healthier lifestyles.

(L-R) Bill Lisle, Regional Chief Executive of AIA Group; Anusha Thavarajah, Chief Executive Officer of AIA Bhd; Mark Tucker, Group Chief Executive & President of AIA Group at the AIA Vitality Launch

This programme integrates health and wellness benefits with AIA’s life insurance and takaful solutions thus allowing AIA to play a more active role in empowering and motivating Malaysians to take much better care of their health. Truly innovative and the first-of-its-kind in Malaysia. 

AIA Vitality consists of three main pillars which are – know your health, improve your health and enjoy the rewards. 

AIA Vitality Step 1: Know your health

Step 1: Know your health

First and foremost, the journey starts with knowing your health. You will first have to complete the AIA Vitality Health Review to determine your “AIA Vitality Age”. This is an indicator of our overall health. It may be higher or lower than our actual age. Well, my AIA Vitality Age is higher than my actual age hmmm… this was quite surprising to me as I thought that my health and fitness was in check! No worries, better to know now than later… that means I have to work out more and seriously look into improving my eating habits and lifestyle and be more conscious about what I eat and do on a daily basis.

AIA Vitality Step 2: Improve your health

Step 2: Improve your health

Once AIA Vitality members know their AIA Vitality Age and get a set of clearly defined personal health goals, they can start doing healthy activities such as running, walking and other forms of exercises, buying healthy groceries at the supermarket, or having a medical check-up, where they will earn “AIA Vitality Points” for successfully completing each activity.

Healthy eating is also an important part of this step. And who said healthy food is expensive and tasteless? That is not true at all! Look around us… there are so many affordable fruits and vegetables. It’s a matter of choice, so go for more greens and fresh or raw food instead of the fried, processed, sugary or fattening food. I gave it a go and made my own orange juice at the blender bike station. It’s simple, I just kept pedaling and pedaling. Tadah! It is fun isn’t it?

The more points you earn each time you make a healthy choice, the greater your rewards! Indeed, this will be a great motivating factor for me….!

AIA Vitality Step 3: Enjoy the rewards

Step 3: Enjoy the rewards

Yay! We all love rewards and I won Air Asia flight tickets from the lucky draw. Can’t believe I was that lucky! Especially cos I love holidays. Thank you AIA!! AIA Vitality rewards you for staying active and making healthy choices. AIA Malaysia has teamed up with 12 partners to offer its AIA Vitality members discounts and rewards. The partners include AirAsia, Berjaya Hotels and Resorts, BP Healthcare, Emirates, Fitbit, Fitness First, Garmin, Guardian, Marriott, MedKlinn, Mongoose Publishing’s Men’s Health & Women’s Health magazines and Reebok. I was told there will be more partners in the future… exciting. 

AIA Vitality members will receive discounts of between 15% and 50%, depending on their AIA Vitality status. If someone tells me I’d get 50% off an airline ticket or hotel stay, you can be sure I’d be walking or exercising more and even do my health checks to earn my reward.

The AIA Vitality programme is interesting isn’t it? Insurance is usually a dry subject, but AIA Vitality is engaging. It encourages and motivates its members to stay fit, active and make healthier lifestyle choices. This is something that Malaysia needs especially since we are dubbed the fattest country in Southeast Asia.

AIA Vitality - Simple steps to better health

The programme is integrated with an array of mobile applications and wearable fitness devices, making it easy for AIA Vitality members to track their goals and log their activities to earn points.

AIA Vitality membership will first be opened to customers who purchase any new life insurance policy or takaful certificate with AIA. For customers who sign up for AIA Vitality with AIA’s flagship products A-Life Link and its takaful equivalent, A-Life Link-i, they can potentially receive free additional coverage of up to 45% on death and disability. The programme will be made available to existing AIA customers later this year.

Let’s start to take charge of our health today

It goes without saying that the greatest reward from this programme is the ability to enjoy better health. What is additional to it is that it translates into long-term healthcare savings. Seriously, if you don’t believe me, AIA even has data to validate that customers who continuously engage with AIA Vitality enjoy lower medical costs than those who are not as active.

Overall, I am glad to know that there are such engaging and rewarding initiatives to empower Malaysians to live a healthier lifestyle. Again I would like to remind you all that we can’t buy health, we have to earn it. So let’s start to take charge of our health today.

You can get more information about AIA Vitality by visiting www.aiavitality.com.my