Laneige Waterful Sharing Campaign 2016

This year Laneige collaborates with Global Peace Foundation (GPF) an international non-profit organization in offering water relief to 500 orang asli residents living in the remote areas of Kampung Binjai, Pahang and Kampung Ulu Geruntum, Perak through its Waterful Sharing Campaign 2016. 

Laneige Waterful Sharing Campaign 2016 

Currently, both the villages do not have access to clean treated water and have been consuming untreated surface water from river or ponds for drinking, cooking and washing. According to Dr Teh Su Thye, Chief Executive Officer of GPF, there have been numerous cases of skin problem reported which could possibly be due to consumption of contaminated water.

Through this campaign, Laneige targets to raise RM80,000 through the sale of its Water Bank Limited Edition Water Bottle, which is sold at only RM10 each with every purchase of any Water Bank products or RM40 without the purchase of the Water Bank products.

All proceeds from the sale will be channelled towards the Laneige Waterful Sharing Campaign 2016 Fund to facilitate the installation of two water filtration systems; one for each village.

The water filtration system which will be installed is specially designed and developed by a local company called RIVIVA to offer ease of use while effectively generating up to 16,000 litres of pure clean water a day for the villagers. 

It is a non-electric system that includes a unique siphon backwash feature and contains microfiltration as well as ultrafiltration membranes effective in the removal of impurities without the use of chemicals. It’s a simple and reliable solution that can be easily maintained without skilled manpower.

Laneige Water Bank Limited Edition Water Bottle for 2016

The Waterful Sharing Campaign 2016 will be held for 3 months from 1st May to 31st July 2016. Please visit Laneige’s Beauty Road at the Centre Court of Mid Valley from the 2^nd to 8^th May 2016 or at any of Laneige’s beauty counters and boutiques nationwide to purchase the Water Bank Limited Edition Water Bottle. 

More information on Laneige Malaysia’s Waterful Sharing Campaign is available via its Website and Facebook Page