The latest revolutionary Pro Fiber ranges from L’Oreal
Professionnel has set a new standard in haircare designed to rectify, restore
and reconstruct our hair. It is the first repairing treatment that offers
long-lasting effects that initiated in salon and reactivated at home. Here, I
was at the L’Oreal Professionnel Pro Fiber blockbuster launch at Ruyi &
Lyn, Bangsar Shopping Centre to discover more about it.
L’Oreal Professionnel Pro Fiber |
Before the event started I went into the Diagnostic Space and
House of Pro Fiber to explore and diagnose my hair. All these while I know that
my hair is damaged maybe I am at Level 2 but did not expect to be in Level 3.
at the Diagnostic Space and House of Pro Fiber during the launch |
You can refer to the chart of each level. So my hair is categorized under very
damaged hair (cuticle and cortex) at level 3 therefore the I was recommended to
use the Reconstruct Range.
Then Mr Randall Wong, National Education Manager gave an informative technology breakthrough behind the Pro Fiber which consist of 3 ranges according to the level of hair damage namely Rectify, Restore and Reconstruct.
Mr Randall Wong, National Education Manager |
Here are the Pro Fiber Home Care Regimen:
Rectify
This range is for Level 1 hair damaged for hair fiber resurfacing especially
for natural hair that’s damaged by frequent heat styling or mechanical actions,
like vigorous brushing or tone on tone color. Damaged cuticle: hair feels less
soft, looks dull and has thin ends. Resurfacing shampoo, conditioner, mask and
leave-in serum in jelly
Restore
This is for Level 2 hair damaged for hair fiber repair especially
suitable for colored hair, damaged by frequent styling or straightening. It’s to
repair damaged cuticle and cortex. Repairing shampoo, conditioner, mask and leave-in
emulsion of serum.
Reconstruct
That is my level 3 hair damaged for hair fiber reconstructing for
hair that subjected to multiple and aggressive processes. It’s to reconstruct
the very damaged cuticle and cortex. Restructuring shampoo, conditioner, mask
and leave-in serum in cream.
Pro Fiber hairshow by L’Oreal Professionnel Artistic Ambassadors |
After the products highlights and presentations here comes the Pro
Fiber hairshow by L’Oreal Professionnel Artistic Ambassadors such as Albert
Nico, Andy Chan, Kevin Woo, Miko Au and Simon Koh.
For more information about L’Oreal Professionnel Pro Fiber, please
visit their
Website: http://www.lorealprofessionnel.com
Facebook page: https://www.facebook.com/lorealprofessionnel.my
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