Quick update last week I was at the Diptyque New Flagship Store
launch at Pavilion Kuala Lumpur. The newly refurbished store at the Pavilion
Kuala Lumpur is just like at the boutique at 34 in boulevard Saint-Germain in
years gone by, elegance always reigns supreme.
Diptyque New Flagship Store @ Pavilion KL |
A new design space can reaffirm its expertise and ethos. The
diptyque experience, as an echo to the personal fragrance universe, candles,
home diffusers are displayed in a refined environment. The Art du Soin (body
and skincare) is displayed as an invitation to indulge in the sensory discovery
of the creams textures, away from prying eyes.
Diptyque New Flagship Store @ Pavilion KL Re-Opening Ceremony - Hubert
W. Hoi; Ken Lim; Estelle Omnes, diptyque Area Manager Asia-Oceana; Yun
Wen Lai, Pavilion GM,Marketing.
|
From the candles freed from their pots so that the powerful
subtlety of their fragrance can better permeate the space, to the gift wrapping
comprising intricately folded brightly colored tissue paper there are so many
rituals that make up the diptyque experience.
The alchemy of diptyque’s scents is characterized by a single
guiding principle: uniqueness. An eclectic mix of wallpaper which is a
reinterpretation of our graphic codes and wooden floors creates an environment
of modernity and freshness whilst maintaining the authenticity and principles
of diptyque.
A large and unique luster with an art decorative design comes to
highlight this space. In the middle of the boutique, a geometric design table
highlights the new launches. This inviting space features collections of eau de toilette and
eau de parfum, fragrances for the home and body care products all presented in
innovative ways.
On each side of the boutique, bookcases that sit on top of low
pieces of wooden furniture and feature shelves are home to niches for
displaying raw materials and new finds.
The fragrance and body care collections are beautifully displayed,
while the ‘Collection 34’ which represents the heritage of the brand, invites
you to experience the original boutique in Paris, scents and universe. It’s an
unusual yet elegant way of discovering our eau de toilette and eau de parfum
that will take you on a unique olfactory journey.
diptyque
Level 3, Fashion Avenue, Pavilion Kuala Lumpur
Tel: +60321416009
For more information about Diptyque New Flagship Store @ Pavilion KL, please visit Kensapothecary Website
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