La Collection Privée @ Dior Beauty Pavilion KL

In conjunction with its new Dior Pavilion KL beauty boutique launch, Dior Malaysia launched the La Collection Privée. It’s Dior’s exclusive and prestige line of fragrances. La Collection Privée is a hand-made collection of authentic, sophisticated fragrances for men and women alike composed using carefully selected ingredients and noble raw materials of the highest quality.

Models at the launch of Dior La Collection Privée

From left: Angela Ong, Senior Marketing Manager of Dior Malaysia; Joyce Yap, CEO of Retail of Pavilion KL; Jamie Ong, Country General Manager of Dior Malaysia; Kung SuanAi, Director of Marketing of Pavilion KL

  

There is something about Dior which has more than 65 years of history full of iconic people, places and events. Founded in 1946 by Mr. Christian Dior, the renowned French luxury brand is in itself an icon of fashion and beauty. 

The launch of Dior La Collection Privée, in conjunction with the opening of 

Dior beauty boutique at Pavilion KL

Dior’s fragrance arm began as Christian Dior Parfums in 1947 with the launch of its first perfume, Miss Dior, which was named after the founder’s sister, Catherine.

Dior Summer Tie Dye collection

Since then, Dior perfumes never fail to represent all the passions of the couturier-perfumer who founded the label – his love of flowers naturally led to the creation of numerous fragrances with a floral heart. 

Such proliferation of flowers has become a significant characteristic of Dior’s signature fragrances including Diorama in 1949, Diorissimo in 1956, and J’Adore in 1999.

La Collection Privée Christian Dior ~ Feve Delicieuse

La Collection Privée is created by Dior’s Perfumer-Creator, Mr. Francois Demachy. The 13 fragrances in the La Collection Privée line encapsulate the House of Dior’s history and its unique aesthetic via the medium of scents like the rare Iris Florentina, Somali Incense, Indonesian Oud Wood, Indonesian Patchouli and Ambergis from New Zealand.

Mr. Demachy describes the prestige line with “rare ingredients, daring olfactory statements and creation that knows no bounds”, and that this collection “reflects the freedom that only true luxury can provide, and is a delightful recreation for a Perfumer.”

La Collection Privée Christian Dior 

La Collection Privée Christian Dior 13 fragrances are:

1. New Look 1947 – named after Dior’s fashion-changing ‘New Look’ dresses for which is it perhaps best known, and based on the fragrance of tuberose absolute.

2. Fève Délicieuse – built around Venezuelan tonka bean absolute and Madagascan Vanilla, its avid appeal and love of harmony naturally espouse the Dior spirit.

3. Gris Montaigne – sophisticated chypre fragrance is a bold interpretation of the Dior Grey; a burst of citrus, a floral heart of Turkish Rose and Jasmine Sambac from the Indian region of Tamil Nadu.

4. Ambre Nuit – inspired by the glamorous evening of the 18th century, and tells the tale of a sensual wrapped in amber.

5. Grand Bal – scents of jasmine and tea inspired by the couturier-perfumer’s love of grand parties.

6. Cuir Cannage – a leather composition intertwine with the fruity notes of a lipstick tinged with rose and violet that conveys an intimate and sensual scent.

7. Granville – named after Mr. Christian Dior’s childhood in the town of the same name in Normandy, and contains pine, rosemary and resin.

8. Cologne Royale – inspired by the royal courts of the 18th century and contains bergamot, citrus, earl grey tea and pepper.

9. Bois D’Argent – described as a ‘veritable perfumer’s fantasy’ and contains iris florentina with a dry, green and fruity scent.

10. Leather Oud – based on the very rare Oud wood from Indonesia, and is intense and woody.

11. Patchouli Impérial – an intense version of the patchouli scent, which was an essential Dior ingredient in the time of the New Look revolution.

12. Oud Ispahan – inspired by a ‘vision of a modern, fantastical Orient’ and is a mix of Oud wood, rose, amber and labdanum absolute.

13. Milly-La-Forêt – named after Mr. Christian Dior’s country house and includes white musk.

Each bottle of La Collection Privée fragrance is placed in their box manually. The women of the workshop, with gloved hands, place each bottles in its case, delicately positioning the label on the fragrance to ensure that the visual result will be impeccable when the box set is opened.

All 13 of the Dior La Collection Privée fragrances are now exclusively available at Dior beauty boutique at Pavilion KL and is priced at RM869 for 125ml and RM1,240.00 for 250ml. 

Dior beauty boutique at Pavilion Kuala Lumpur

Dior beauty boutiques in Malaysia - Mid Valley Megamall, Kuala Lumpur; Pavilion Kuala Lumpur; Sunway Pyramid, Selangor; Gurney Plaza, Penang and Komtar JBCC, Johor Bahru. For more information, visit www.dior.com/beauty