All New Levi’s KEEP COOL 2015 Collection

Yeah! Beat the heat and Keep my cool. Love the comfort, cooling and stretchable All New Levi’s KEEP COOL 2015 Collection skinny denim. It’s crafted to combat the sweltering hot weather, the new collection features a variety of tops and bottoms that are designed to make us look hot while keeping us cool. Get ready to be vibrant, optimistic and filled with endless imagination this summer.

The new collection takes inspirations from the 1960’s beatnik flair and the Californian beach culture offering smartly rendered styles in comfortable, cooling materials that are perfectly on trend for the season.

Even though the weather is so hot we still can feel and look good in denim. Because the KEEP COOL denim is specially constructed with Thermocool technology and woven with COOLMAX fibers that create a cooling effect, these jeans help draw moisture away from the skin, keeping the wearer cool and ccomfortably dry all day amidst the summer heat. We get the perfect combination of style and comfort into one cool denim experience, with a pair of Levi’s 511 Slim Fit or 501 Original Fit (Thermo) retailing from RM279 to RM359.

Levi’s non-denim range also gets refreshed with coloured Chambrays and COOLMAX in lightweight twill this season. Levi’s 511 slim fit in monochromatic palettes made of dusty blues, tans, and off-whites come together as chic yet effortless looks that promise optimum comfort. Go grab a pair at RM239.

As usual shorts remain a staple item for the summer. You can pair a light-coloured shorts with surf stripe tops to achieve Levi’s ‘Beachnik’ look. Price ranges from RM139 to RM199.

Get ready for the cool summer breeze with breathable tops in playful prints, faded plaids, crisp 60’s shades, colored chambray plaids, neutral colour palettes, surf stripes, cotton linen chambray, lighter fog and striking graphics. Whether long or short sleeves, the breathable fabric will ensure you look as great as you feel. The tops are retailing from RM69 to RM199.

If you are looking for casual, comfortable garments during this hot weather, upi will be delighted with the way COOLMAX that keeps you cool and confident. The soft, lightweight and breathable fabric gives clothes a natural feel, with an added touch of performance that keep you comfortable all day.

COOLMAX moves perspiration away from the body to the fabric's outer surface, where it can evaporate quickly. This thermoregulatory effect helps us to stay dry and constantly refreshed. COOLMAX has also proven to reduce skin temperature and maintain hydration, while offering excellent moisture management properties. Ultimately, it empowers the wearer with more confidence and focus, easing them into their daily activities.

The ThermoCool Duoregulation fiber interacts with our body by balancing temperature changes, helping to conserve energy levels and improve wellness. It will warm us up when we feel cold and cool us down when we feel hot. The two different fibers with specialty designed hollow cores are incorporated into the process of weaving the fabric. These thermo-regulating fabrics contain fibers with a channeling surface to move moisture away from the body when the wearer is hot.  At the same time, fibers with a hollow core provide insulation for added comfort and warmth on colder days. 

The KEEP COOL collection is now available at selected Levi’s Stores nationwide. For more information about All New Levi’s KEEP COOL 2015 Collection, please visit, www.levi.com.my