Fashion Buzz: BALMAIN and H&M Collaboration #HMBalmaination

Quick update H&M collaboration with Balmain in autumn; a veritable bastion of French luxury, under the creative directorship of young Olivier Rousteing, Balmain has grown into a global pop-culture phenomenon. Last night, Rousteing himself and his friends Kendall Jenner and Jourdan Dunn, walked the red carpet at The Billboard Music Awards revealing the first pieces of the collection.

Founded in 1945, Balmain has always remained true to the vision and spirit of its founder and expresses energy, fun, amusement and freedom, appealing to everybody. Highlighting its pop charm through the H&M collaboration came as a natural decision.

H&M and Balmain will be available from November 5, in around 250 stores worldwide and online, the collection will feature clothing and accessories for both women and men #HMBalmaination