Under Armour: Earn Your Armour Challenge @ Mid Valley Megamall

Under Armour launched its Earn Your Armour (EYA) campaign and also introduced their new outlet at Mid Valley Megamall. The EYA campaign will kick start on 28th April 2015 at the rooftop of Avenue K. EYA Malaysia is a 6 week challenge programme to enable participants to join free workout sessions conducted by Under Armour’s gym partners. 

This campaign is part of a global initiative to educate the public about a healthy lifestyle and the fitness concept. Throughout the challenge, participants will gain encouragement and training tips from the trainers who will be with them every step of the way, pushing them to Earn Your Armour.

The store in Mid Valley will embody a retail experience that evokes the high energy and signature gritty ethos of the Under Armour brand. The sporting brand is endorsed by elite and popular Malaysian athletes such Mixed Martial Arts athlete Peter Davis, Linora Low, professional golfers Nicholas Fung and Airil Rizman Zahari, Kit Mah, Hansen Lee, and fitness model and body builder Nana Al-Haleq.

The Under Armour Mid Valley store offers a whole Spring-Summer range and the same technologies that are now pushing athletes to the max. The SS2015 collection includes the brand's technological innovations such as the HeatGear® Sonic, HeatGear® Flyweight, ColdBlack®, ColdGear®, UA Storm, UA Tech™ and the popular Compression range.

Additionally, among the technical apparel available is HeatGear® ArmourVent™, a new training apparel technology platform available in both men’s wear and women’s wear. The UA Studio & UA StudioLux® lines are designed for athletic females such as brand ambassador and American Ballet Theater soloist Misty Copeland.

Under Armour Stores in Malaysia

Under Armour Mid Valley Outlet

G-012, Ground Floor, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur

Tel: +603-2201 1399

Under Armour Pavilion Outlet

Lot 5.02.00 & 5.03.00, Level 5, 55100 Kuala Lumpur, Malaysia

Tel: +603-2110 1288

Under Armour Suria KLCC Outlet

Lot 335, Level 3, Suria KLCC, 50088 Kuala Lumpur

Tel: +60 3 2181 6737

For more information about Under Armour, please visit http://www.underarmour.com