Live It Up with Levi’s 2015 Chinese New Year Edition

Let’s welcome 2015 Chinese New Year with a bang and lots of positivity. Yes! I believe that our mind can control the happening and outcome around us. If we are optimistic and happy we welcome prosperity and blessings. The same goes with Levi’s encourage everyone to feel the festivities good vibes by embracing the spirit of ‘Live It Up’ with new outfits that express individuality and style.

As ‘RED’ represents the energy and enthusiasm for Levi’s 2015 special Chinese New Year edition, it also reflects the atmosphere of the festivities and cutting-edge fashion. So what’s in for Levi’s this CNY?

Levi’s has specially invited fashion icon, Shawn Yue and edgy idol, Ai Fei to be featured in the ‘Live It Up’ campaign to usher in the upcoming Lunar New Year of the Ram. The new campaign illustrates their optimistic attitude towards life and celebrating Chinese New Year in a festive manner wearing Levi’s. This special edition is available in a range of four different types of jeans for both men and women.

Well, for women this season features skinny jeans designed to accentuate women’s curve, long legs and hips with details in red patch, gold zipper and red belt for a subtle yet modern look. To usher in the year of the ram, a subtle touch to the collection would be through animal prints and embroidery on both men & women’s tops collection.

I am wearing the Women’s Black Slim Jean, RM239 it also available in Red. I like the semi stretchable material that allows mobility. I can walk, bend, sit, squat and jump with ease. The cutting and design is something that amaze me, usually I will not try skinny jean because I am afraid that my hips will look huge or bulky but with this cutting it helps to create a illusions of longer or slimmer legs. So overall my hips and all look proportionate. Hey! I do I look sexy in my curves and shape. Live It Up be brave to try new style and show our curves.

The jeans for men continue with the Double Stitch series together with 511™ skinny cut and 504 ™ straight cut. Red leather patches, classic five pockets and zipper with fancy red themes and elements are introduced this season, to create a cooler and trendier style.

From left: Men's and Women’s Levi's CNY Edition

Women’s

· Red leather patch and red zipper with polka dots on pocket fabric not only compliments but play up the style and charm of the jeans

· Illusion of long legs and accentuated body curves can be achieved through the non-denim fabric pocket fitted within different cuts of the jeans

· The ram print/embroidery adds a touch of playfulness to the collection while keeping it cool and trendy.

Men’s

· Red leather patch and ‘ram’ prints/embroidery on pocket fabric brings the meaning of good fortune for the entire lunar year of Goat

· Red bandana at the back pocket gives a nod to excellent styling and ensures easy match up with other garments

· Black buttons and rivets with Double Stitch features provide a bolder yet modern effect on the entire look

· Men’s shirt comes with the iconic Levi’s® snap button in red to reflect the festive atmosphere of Chinese New Year

Levi’s Chinese New Year 2015 Edition For Women

Levi’s Chinese New Year 2015 Edition For Men

Levi's 2015 Chinese New Year in store promotions, when you buy RM338 you get 2 packs of Levi's Ang Pow and if you buy up to RM488 you get RM88 off. For more information about Live It Up with Levi’s 2015 Chinese New Year Edition, please visit www.levi.com.my