Lee Sinje & Godfrey Gao were at SK-II Change Destiny Museum Launch
at 1 Utama Shopping Centre. The concourse area was flooded with fans, media and
also SK-II loyal users. Well the SK-II #ChangeDestiny Museum is the brand’s first
in Malaysia and also the first in the world of beauty.
Let me take you for a quick tour inside the change destiny museum.
Well, basically the museum showcasing the unique exhibits specially curated to
inspire us to change our skin destiny.
Godfrey Gao, SK-II MEN Ambassador, Taiwanese-Canadian actor & model |
Before the launch, I got a chance to attend an interview session
with Godfrey Gao, Godfrey Gao, SK-II MEN ambassador and acclaimed Taiwanese-Canadian actor and model. As Asia's first male supermodel, Godfrey rose to international stardom when he was selected to front Louis Vuitton's Spring/Summer 2011 ready-to-wear campaign. He played Magnus Bane in the film adaptation of 'The Mortal Instruments: City Of Bones' (2013). During the interview
session Godfrey shared his skincare regime, tips and latest career development.
Due to his tight schedule and late nights he hardly have enough time to
exercise and rest so one of his beauty tips besides using SK-II Men’s series is
eat less red meat and drink lots of water.
SK-II has played a significant role in the lives of its fans and
users as they face the stress and pressures of their ever changing life
destiny. The brand is now proven to be able to change a person’s skin destiny
due to its unique ingredient called Pitera.
The SK-II #ChangeDestiny Museum features 4 unique interactive
zones
ZONE 1: Skin x Life Zone which includes “Skin & Life Confessions” of
Malaysian women who shared how and why good skin is important in life
ZONE 2: #ChangeDestiny Zone where visitors can ‘talk’ to their futures
selves and watch an inspiring story of changing one’s destiny
ZONE 3: Heritage Zone that amongst others, traces the key milestones of
Pitera and SK-II’s iconic Facial Treatment Essence with demonstration on tips
and tricks on the usage of Facial Treatment Essence; the discovery of Pitera will
also be showcased in this zone.
ZONE 4: Celebrity Zone where visitors can have their pictures taken with
SK-II’s mock life-size ambassadors and take home a complimentary printout of
the picture
Overall, the SK-II Change Destiny Museum enhances our knowledge
about the brand, product progress, have chance to learn and experience the
products, be inspired to take the challenge to change our skin destiny and participate
in the activities and promotions during the exhibition at 1 Utama Shopping
Centre.
For more information about Lee Sinje & Godfrey Gao at SK-II
Change Destiny Museum Launch, please visit SK-II Malaysia
Website: http://www.sk-ii.com.my
Facebook: https://www.facebook.com/skii.malaysia
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