Are you
ready for Glamping? What is Glamping huh? Well, Malaysia’s First Glamping Night 2014 was organized by Kirin Ichiban beginning of Oct at
Publika, Solaris Dutamas. This event brought ‘Glampers’ a one-of-a-kind experience that combined the best of camping and Japan. Throughout
the evening, Japanese-inspired performances and activities were a feast to all
senses.
Dercorate your own lantern |
Glampers
got the chance to decorate their own lantern upon arrival, which was later used
for enhancing the overall atmosphere. Tents were spread across the venue, where
Glampers had to experience all Japanese-themed activities to complete their
‘checklist’.
Activities
included Kendama (traditional Japanese game), arts and
crafts, which included DIY silkscreen art and a DIY box seat, and delectable
Japanese bento boxes.
James
Kim, Representative of Kirin Ichiban Malaysia during his opening speech.
Upon
completion of all activities, Glampers stood a chance to win the ‘prize of a
lifetime’ by submitting their completed checklist. The ‘prize of a lifetime’,
which was only revealed at the end of the night, is a 5-day-3-night trip to
Japan which includes an exclusive tour of Kirin
Brewery and an experience at the annual Chichibu festival.
The
Glamping campaign started in late August and ended on 21st September 2014.
Glampers included consumers who purchased in the on-trade segment and
registered to attend Glamping Night 2014. Attendees also included Glamping
digital contest winners.
As
Kirin Ichiban aims to bring the best of Japan’s experiences, everyone now stand
a chance to win a trip to Japan, as well as an exclusive tour of the Kirin
Brewery and annual Chichibu festival.
From now till mid-November 2014, purchase
any Kirin Ichiban from on-trade establishments and off-trade stores
(supermarkets and convenience stores), receive a scratch card and stand a chance
to win a prize of a lifetime.
For
more information about Malaysia’s First
Glamping Night 2014, please visit Kirin Ichiban Malaysia
Website:
http://kirinichiban.com.my
Facebook:
https://www.facebook.com/kirinmalaysia
I wish I can go to Japan :)
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