GUCCI Premiere EDT

The Gucci Première Eau de Toilette is lighter, brighter, more delicate incarnation of this memorable signature scent, to celebrate the thrill of everyday success. More understated than its Eau de Parfum close relative. The fresh, sparkling fragrance combines presence and sensual femininity to endow the wearer with an unfading radiance.

Blake Lively is the face of the original Gucci Première Eau de Parfum, and no stranger to Hollywood herself, reprises her role for the new, softer Eau de Toilette. Photographed by Mert Alas and Marcus Piggott, Blake again brings her own brand of feminine strength and assurance.

Gucci Première Eau de Toilette has a new bold brightness; radiant flowers and sparkling citrus notes bring a new lightness to the fragrance. The initial bloom triggers a luminous elegance and effervescence, the orange blossom and the light citrus oils combine to give you a sensation that suggests the pouring of a cold bottle of vintage champagne into a tall, elegant glass.

The elegant sparkles of the top notes slowly yield to the radiant white flowers at the heart of the fragrance of freesia, jasmine and soft Bulgarian rose. As the fragrances dries on skin, the subtle but tenacious warmth of leather, patchouli and musky notes complete the fragrance’s captivating charisma.

The new Première Eau de Toilette is a charming balance of jasmine sambac and Bulgarian rose, two classically elegant feminine flowers that are contrasted with delicate freesia. The result is a vibrant, modern feminine scent that you can enjoy wearing every day.

The Gucci Première fragrance universe takes its inspiration from the Gucci Première couture collection that debuted at the 2010 Cannes Film Festival. These luxurious evening gowns have been created for the world’s most captivating Hollywood stars, among them Salma Hayek Pinault, Jessica Alba, Cameron Diaz, Naomi Watts, Kate Beckinsale and Li Bing Bing.

The bottle and packaging for Gucci Première Eau de Toilette incorporates many of the details and design motifs now associated with Gucci Première Eau de Parfum: a medal charm around the neck of the elegant flacon, entwined with the House’s iconic horsebit. A cap bearing the distinctive signature: “Gucci Première”.

A box featuring a gilt rendition of the brand’s coveted interlocking GG Diamante pattern, which has become one of the world’s most recognized design motifs, as well as the script signature of founder Guccio Gucci, and the House’s signature web stripe. As with the juice inside, the colour of the box is a muted gold, rather than a strong dazzling hue.

Gucci Première Eau de Toilette Price List:

Gucci Première Eau de Toilette 30ML @ RM240 | 50ML @ RM291 | 75ML @ RM407

For more information about GUCCI Premiere EDT, please visit http://www.gucci.com