Fragrance Buzz: ESCADA Joyful

The scent of ESCADA Joyful is delicate and light, with the shimmering quality of morning dew, ESCADA Joyful is a delightfully floral scent. Magnolia oil and pink peony are enhanced by the newly synthesized moss note, called Florimoss, which adds depth to the fragrance, and gives it a transparent, creamy character.

ESCADA Joyful scent

Top Notes: the fragrance opens with blackcurrant sorbet which releases a gentle icy sensation to the skin. Energising notes of mandarin and melon give the fragrance a free-spirited, playful energy.

Heart Notes: the fruity accords are balanced by a twist of violet leaves, adding sparkle and shimmer to the fragrance, while pink peony adds a light vitality. Natural magnolia oil creates a new wet freshness, which is deepened by the perfect blend of cyclamen, and peppering pink freesia.

Base Notes: the warm dry down features a unique ingredient, Florimoss, – projecting an earthy tone wrapped by the familiarity and creaminess of sandalwood and the rich warmth of honeycomb –adding a natural depth to the floral tones.

Miranda Kerr, The new Face of ESCADA Joyful

With this new fragrance comes a new face; International Supermodel Miranda Kerr reflects the many facets of ESCADA Joyful. She is the ESCADA woman. Exuding effusive positivity and joie de vivre, she embodies Joyful and the ESCADA brand.

ESCADA Joyful

Designed to evoke skyscrapers in the city, the ESCADA Joyful flacon pays homage to city life and the opportunities that come with it. Transparent to showcase the soft pink juice within, the flacon shimmers with confidence. Embossed upon the neck of the bottle is the iconic ‘double E’ logo, originally designed by ESCADA founder, Margaretha Ley.

A pink jeweled top crowns the flacon, wrapped in a gold finish. Striking in its symmetry and elegant lines, the new ESCADA Joyful flacon perfectly reflects the modern sophistication of the scent. The outer packaging is designed in contemporary green and yellow to reflect simplicity, femininity and happiness.

ESCADA Joyful will be creating #JoyfulMoments inviting everyone to follow the conversation and share their own #JoyfulMoments along the way.

ESCADA Joyful Price List:

ESCADA Joyful Eau de Parfum - 75ml @ RM 355 | 50ml @ RM 275 | 30ml @ RM 196

ESCADA Joyful Body Lotion - 150ml @ RM 116

ESCADA Joyful Shower Gel - 150ml @ RM 104

For more information about ESCADA Joyful fragrance, please visit ESCADA website http://www.escada-fragrances.com/en