A distinctive
luxury and super-premium quality craft brew with rich and exquisite taste from
Belgium was finally launched in Malaysia recently. It was my honor to attend
the Affligem launch dinner at Hilton Kuala Lumpur recently. Every bottle of
Affligem is double fermented with a recipe still pertinent to today’s tastes
and lifestyle, since 1074.
Guinness Anchor Berhad launched Affligem Beer at Hilton Kuala Lumpur |
Guinness
Anchor Berhad (GAB) introduced Affligem, a legacy of craft. This is the first
super-premium brand of GAB and it appeals to sophisticated drinkers who
appreciate fine, quality and intimate occasions.
A
little bit introductions about Affligem, the beer was first brewed in Belgium
by six knights who in 1074. They gave up the pursuit of war and committed
themselves to purity, to the art of brewing beer. They were rewarded with a
precious discovery; a taste so pure, unique and full character that they
dedicated the rest of their lives to it.
Well, to me Affligem
craft beer is solid, bodied and lifestyle. The double fermentation give the beer a mature
and sophisticated fruity taste; finer carbonation and longer shelf life.
The
Affligem Master, who demonstrated various methods of enjoying the Affligem
experience through the signature pouring rituals.
The
Experience Pour: To savour the intense fruit, citrus and spice flavours using
an Affligem Ritual Tray, a Goblet and a Yeast Glass.
The
Classic Pour: To enjoy the intensity of fruity hoppiness, by pouring Affligem
into a Goblet. It can be enjoyed with the extra intensity of the yeast, or it
can be enjoyed bright.
Over
the years, Affligem has won gold at a series of industry awards, including the
prestigious ‘European Beer Star Awards’, where some of the most renowned and
beer-savvy experts congregate to judge authentic specialty beers. Further
accolades were also achieved at the ‘World Beer Cup’, celebrating the superior
taste and quality of Affligem.
Affligem
is made for private, cosy and relaxed occasions, ranging from one-on-one fine
dining to a small gathering of good friends. Affligem is available in premium
dining establishments, intimate bars, premium grocers and convenience stores
nationwide from October 2014.
Good beer, good company...what more can one ask for :)
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