Live in Levi’s

Well, it was the pinnacle of Live in Levi’s on Wednesday as local artistes and personalities join forces to bring this new campaign to life. Malaysian icons such as legendary songstress Dato’ Sheila Majid and daughter, rap artiste Kayda, iconic photographer Chuan Looi, as well as social activist Datin Paduka Marina Mahathir; unfolded their Levi’s stories.

The celebration was held at the concourse Suria KLCC from 9 to 14 September 2014, promises a myriad of exciting activities curated by Malaysian personalities. As a start, eco-friendly art house, Biji Biji designs and produces interior fixtures of the entire event using discarded materials and sustainable goods. 

Renowned fashion designer, Hatta Dolmat puts his own spin on three Levi’s Women’s Trucker Jackets with customized Swarovski crystals. Customers and patrons of the shopping mall can purchase these one-of-a-kind items at great prices, of which proceeds will be channeled to the National Autism Society of Malaysia (NASOM).

I got my own customized embroidery jeans at Live in Levi’s. Those who purchase any Levi’s items during the celebration get to choose between customized embroidery or a set of four iron-on patches, specially designed by Illustrator, Najib Art:Tech and tattoo artist, Lynda Chean.

Committed to celebrating authentic self-expression and defining products that embody individualism, Levi’ Brand initiated a collaborative effort between photographer Vincent Paul Yong and blogger Joyce Wong to capture stories of real people and their Live in Levi’s stories. On the other hand, musical personalities such as budding singer-songwriter, Bil Musa, indie rock outfits, Kyoto Protocol and Oh Chentaku shared their stories and personal jeans for display at select Levi’s stores.

The celebration also features a fashion showcase that highlights the Levi’s 511 Slim jeans for men and the Levi’s Revel jeans for women, reimagined iconic products such as the 501 jean, western shirt and Trucker jackets, interpreted by fashion stylist, Sheryl Oon. The new line honors the spirit, attention to detail and craftsmanship of the much-loved original.

Highlights of the celebration is the much-anticipated performance by Malaysia’s very own icon, Dato’ Sheila Majid where she serenaded her adoring fans and guests with five of her top hits namely Lagenda, Antara Anyer Dan Jakarta, Aku Cinta Padamu, Fly Me To The Moon and Sinaran.

Everyone’s Levi’s is an accomplice in the story that unfolds as one lives. 

For more information about Live in Levi’s, please visit www.levi.com.my or Levi’s Facebook page at www.facebook.com/#!/Levis