Woot! Last Friday, after a long and hard day I decided to chill
out with friends at Kronenbourg 1664
Roof Top BBQ Party at Stratosphere, The Roof, First Avenue. Well, you see the
French have always been known to enjoy life because they take the time to
cherish its moments whilst Malaysians are known to be hard workers, often
neglecting to taste the simple pleasures in life. Don’t you agree with me?
There is no better way to achieve work-life balance than to merge
these two cultures together over a nice cold Kronenbourg 1664 ~ ahh… bliss. I
wish every day is Friday. This idea was brought to life at the recent
Kronenbourg 1664 barbeque party held at the panoramic Stratosphere, the Roof
where over 200 urbanites embraced the lifestyle to ‘Taste the French Way of Life’ championed by the No.1 premium French
beer by chilling out on a Friday evening.
‘Taste the French Way of Life’ is clearly distinguished by its
simple yet fun filled anecdotes. The activities in-store are not over the top,
hard-hitting or overly intense but takes on a more significant outlook in
providing a delightful atmosphere where people can come together and just let
loose.
“We at Kronenbourg 1664 believe it’s time to enjoy the little
pleasures in life amidst our busy alliance in the corporate rat-race.
Urbanities like us should get work-life balance right, just the way the French
do. That is why we are inviting you to join our “Taste the French Way of Life’
campaign and together, we will champion the art and beauty of work-life balance
by simply treasuring good conversation and company,” Henrik J. Andersen,
Managing Director of Carlsberg Malaysia said at the recent launch of the
campaign.
At the Kronenbourg 1664 barbeque party, there were entertaining performances
of fire eaters, poi acts and a wonderful two-piece band that kept the tempo
going. Seen most of us take turns to take pictures the grilling photo booth, hitting
the stress-o-meter game and we had the most fun releasing our week-long
stresses of work by participating in Lively Larry’s game show.
The food was
also nothing short of delicious coupled with ice-cold Kronenbourg 1664 lager
and Blanc, the night echoed on with animated conversations and hearty laughter.
The roof-top barbeque bash was the first of a series of 7 events
that Kronenbourg 1664 has put together to bring the ‘French Way of Life’ to its
consumers. If you are up for simple pleasures to invigorate, unwind, and
satiate that need for enjoyment after a hectic day or week of work, Kronenbourg
1664 invites you to the next six upcoming events. These will then culminate in
an ultimate year-end party that is gearing to host city folks with a night of
endless fun, simple pleasures and quality moments.
To top off the series and ensure that none of those moments go
unnoticed, Kronenbourg 1664 is giving away one of the hottest items in the
market, the much sought after Handheld Monopod. All consumers need to do is
just to purchase a Kronenbourg 1664 beer tower, two buckets or six full pints
of it to get their hands on one. The Handheld Monopod giveaway is an extension
of the ‘Taste the French Way of Life’ campaign to ensure that quality moments
are captured and immortalized always.
For the longest time Malaysians have been putting work and success
over taking the time to enjoy life’s simple pleasures. Day after day, the norm
in Asia has been an unconditional dedication to the work force without
prejudice, but as it seems, the time-off needed every now and then, has not
been exerted to its fullest.
Fortunately, the No.1 Premium French Beer, Kronenbourg 1664 is putting an end to that belief and giving Malaysians what they truly deserve. For more information about Kronenbourg 1664 Taste The French Way of Life, please visit www.facebook.com/KronenbourgMY
Fortunately, the No.1 Premium French Beer, Kronenbourg 1664 is putting an end to that belief and giving Malaysians what they truly deserve. For more information about Kronenbourg 1664 Taste The French Way of Life, please visit www.facebook.com/KronenbourgMY
ah, jie jie bo chio me go leh~ T.T
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