Laneige Waterful Sharing Campaign

Laneige Malaysia and MENGO team with the children of Trinity Community Children Home Society all excited to kick off the Waterful Sharing Campaign

In conjunction with Laneige’s global campaign to raise awareness on water accessibility to communities in need, Laneige Malaysia kicked start the Waterful Sharing Campaign to aid marginalised groups through a partnership with Malaysian Environmental NGOs (MENGO); Rainwater Harvesting Systems to Aid Marginalised Communities.

Laneige Malaysia and MENGO are targeting to raise RM 60,000 through a 3 month campaign to facilitate the installation of rainwater harvesting systems in selected homes. Three homes have been identified so far to benefit from the campaign, including Trinity Community Children Home Society, Shelter Home for Children and Praise Emmanuel Children Home.

MENGO Coordinator, Awang Muzaiddin Bin Ahat, explaining to Margaret Chin (Brand General Manager of Amorepacific Malaysia) and Foong Winnie (Brand Manager of Laneige) on how the roofs at Trinity Community Children Home can channel rainwater to a gutter system

The campaign is aimed at providing the homes with simple yet innovative ways to harvest rain water which in turn will reduce expenditure on water bills. In addition, the rainwater harvesting systems are designed to serve the homes during water crisis. Clean water is critical to maintain hygiene and well-being of people living in homes, particularly children, old folks and the disabled due to their special needs.

According to Bernama News, Malaysians are still using an average of 220 to 250 liters of water or about 160 bottles of 1.5-litre water, per person daily, despite the recent water crisis and rationing exercise implemented in Selangor. Out of the 220 to 250 liters an average Malaysian uses daily, only 30% are used directly in relation to consumption like cooking and drinking.

Laneige Waterful Charity Kit

To support the campaign, Laneige launched its Waterful Charity Kit featuring limited edition packaging design where RM10 from the Charity Kit will be contributed towards the targeted fund. The Waterful Charity Kit consist of Multi Cleanser (30 ml), Power Essential Skin Refiner_Light or Moisture (50 ml), Balancing Emulsion Light or Moisture (50 ml), Water Bank Essence EX (30 ml), Water Bank Gel or Moisture Cream EX (20 ml) and Water Sleeping Pack EX (20 ml). With the tagline Awaken Naturally Hydrated Skin, the “Waterful Charity Kit” will be retailing at RM 129 per pack at all Laneige beauty counters nationwide starting July 2014.

Margaret Chin, Brand General Manager of Amorepacific Malaysia (in Blue blouse) and the MENGO team are seen discussing the magnitude of the water harvesting tank for Trinity Community Children Home Society

Apart from fund raising activities for the campaign, Laneige Malaysia and MENGO have pulled out all stops to engage multiple stakeholders in the community. A series of talks and workshops in universities are being planned to inspire and recruit volunteers to lend a helping hand during the installation of the systems targeted in September.

In addition, the Laneige Malaysia team has pledged their commitment to help by cleaning and sprucing up the environment of the homes whilst the installations take place. A talk for the residents of the three homes will also be carried out to share information on how to keep their skin hydrated and healthy.

To find out more information about Laneige Malaysia Waterful Sharing Campaign and the Waterful Charity Kit, please visit Laneige Malaysia

Website: www.laneigewaterfulcampaign.com.my

Facebook: http://www.facebook.com/laneigemalaysia