Eau de Lacoste L.12.12 Limited Edition

 

Some update about what is new in the fragrance world! In Jun 2014 Lacoste launched the Eau de Lacoste L.12.12 Blanc fragrance for me. Eau de Lacoste L.12.12 Blanc is a worldwide bestseller inspired by the iconic white L.12.12 polo shirt. Lacoste’s innovative founder, René Lacoste, reinventing the brand heritage to create the limited edition Eau de Lacoste fragrance, a truly modern collectible scent with a nod to past.

Eau de Lacoste L.12.12 Limited Edition, 100ml RM262

Eau de Lacoste L.12.12 Limited Edition

Top Notes - grapefruit, rosemary, cardamom, cedar leaf

Haert Notes - tuberose, ylang ylang, olibanum
Base Notes - cedarwood, georgywood, vetiver

Price: RM262 for 100ml EDT

The new Limited Edition Eau De Lacoste L.12.12 contains the original and best-selling Eau De Lacoste L.12.12 Blanc scent. A woody, floral creation which embodies purity, it opens with a fresh and herbal blend of grapefruit, rosemary, cardamom and cedar leaf. Clean and aromatic, these notes blend with a masculine, floral heart accord containing tuberose, ylang ylang and olibanum. Base notes of cedarwood and georgywood merge with fresh notes of vetiver to create a scent that is classic and chic, much like the polo shirt that inspired it. The selling price for Eau De Lacoste L.12.12 Limited Edition, 100ml is RM262.

René Lacoste was a tenacious sportsman, winning numerous accolades and titles throughout his illustrious career, including an Olympic medal and seven Grand Slam championships. Passionate about tennis, and firmly believing that the best games are those that are played well, he defined it ‘le beau jeu’ (the beautiful game). As well as being known for his tenacity on the tennis court, in 1933 René Lacoste invented the polo shirt.

Named L.12.12, L represents Lacoste, 1 references the first choice of fabric, “petit pique”, 2 represents the short sleeves and 12 is the number of prototypes made before the final product. The Eau De Lacoste L.12.12 collection of fragrances for men captures the timeless spirit and authenticity of the polo shirt in a fragrance.

The polo shirt created a sensation when it first appeared in 1933 and has since been reprised many times since in a variety of colours. To coincide with the launch of Eau De Lacoste L.12.12 Limited Edition, Lacoste will release in May 2014 a limited edition polo shirt featuring a stripe on the collar in the same neon yellow tennis ball-inspired hue as the detail on the fragrance.

The Eau De Lacoste L.12.12 Limited Edition flacon mirrors the elegant simplicity and shape of the Lacoste L.12.12 polo shirt, with a textured piqué panel running down the side of the flacon. 

For this Limited Edition, the packaging draws on Lacoste’s renowned tennis heritage, with neon yellow accents that are reminiscent of the traditional yellow tennis ball seen throughout the game. 

Lacote gives the crocodile a new modern twist by transforming it into neon yellow, putting a flash of colour at the heart of the flacon, with the ‘L.12.12’ text seen across the flacon and the outer pack.