Aveda Smooth Infusion Naturally Straight

The quest for perfectly straight hair is seldom easy. It typically involves a whole lot of stretching, pulling and manhandling with scorching hot appliances. Recently I attended AVEDA Smooth Infusion Naturally Straight workshop, introducing the new AVEDA Smooth Infusion Naturally Straight Styling Creme, a unique lightweight creme that progressively eliminates unwanted waves with every use, making hair easier to straighten morning after morning and helping keep it that way day after day.

From Naturally Curly to Naturally Straight

Unlike chemical straighteners, Smooth Infusion Naturally Straight does not penetrate the hair shaft or modify hair’s natural bonds. Instead, it works from the outside, adding an imperceptible surface layer to the hair that progressively eliminates unwanted waves with every use. 94% of women say it helps eliminate curl immediately and after 5 consecutive applications of Smooth Infusion Naturally Straight, hair will stay straight for up to 3 washes.

Before & After using AVEDA Smooth Infusion Naturally Straight System 

As you straighten your hair, Smooth Infusion Naturally Straight’s naturally derived plant fibers invisibly attach to each hair strand to loosen waves – and help hold your straight style in place – while a humidity barrier of tapioca starch and maize help fend off frizz, even in intense humidity.

The more you use this ingenious hair creme, which is safe for thermally straightened and color treated hair, the easier it is to play it straight, so you can cut back on styling time every day, while easily creating a pro-caliber blow out. Smooth Infusion Naturally Straight is infused with the signature Smooth Infusion fresh citrus-floral blend aroma featuring bergamot, palmarosa, Turkish Rose and Australian Sandalwood.

For Best Results, depending on hair length and thickness, start by using a small coin sized drop of Smooth Infusion Naturally Straight styling creme on towel-dried, still damp hair, applying it one section at a time.

1. Start the application process at the nape of the neck, working Naturally Straight into the ends of hair up to the mid-lengths using downward strokes before reaching the scalp, being sure it is evenly distributed throughout the entire head.

2. Blow dry hair straight using the brush of your choice.

3. Follow up with a flat iron, if desired. For very wavy hair, apply Smooth Infusion™ Style Prep Smoother onto hair first.

Aveda Smooth Infusion System

Aveda Smooth Infusion System

The lightweight, supremely straightening and heat-protecting Smooth Infusion Naturally Straight styling creme is part of the comprehensive Aveda Smooth Infusion collection of products specially formulated to smooth or straighten hair while dramatically reducing frizz and defending against humidity. The line includes:

• Smooth Infusion Shampoo, RM100 for 8.5 oz. / 250 ml - Gently cleanses, smoothes and reduces frizz.

• Smooth Infusion Conditioner, RM100 for 6.7 oz. / 200 ml - Daily conditioner smoothes and reduces frizz.

• Smooth Infusion Style-Prep Smoother (RM118, 3.4 oz./100 ml): Defends against humidity for up to 12 hours and lays the foundation for long lasting smooth styles.

• Smooth Infusion Glossing Straightener (RM112, 4.2 oz., 125 ml): Straightens hair while imparting lustrous shine and protecting the hair’s cuticle from heat damage.

Aveda Smooth Infusion products are safe for thermally straightened and color treated hair. Smooth Infusion™ Naturally Straight styling creme (RM112, 150 ml) will be available in June 2014 in Aveda Experience Center retail stores and Aveda Salons.

 Aveda Experience Center retail stores at 1 Utama, Bandar Utama

For more information about Aveda Smooth Infusion Naturally Straight, please visit Aveda Website http://www.aveda.com