Raw Beauty & Makeup Trend 2014

Raw Beauty is the Makeup Trend for 2014; with a supple pink glowing skin and LED lips to give you a natural yet sophisticated look. Colours used on the face are to be of contrast. Lips; bright with almost neon shades of pink, orange and magenta as compared to a more subtle eye colour of brown, beige and coral tones. A simple yet impactful lip makeup is the perfect finishing touch to your look, regardless of the colour.

To achieve the ‘raw beauty’ makeup trend, Laneige presents its latest makeup collection that includes the Laneige Serum Intense Lipstick, Laneige Pure Radiant Shadow and Laneige Pure Radiant Blush.

Laneige Serum Intense Lipstick

Laneige Serum Intense Lipstick, RM70

Nicknamed LED Lipstick, the Serum Intense Lipstick has excellent moisturizing power and vivid colours. It contains 35% serum component which makes it extremely glossy. Technology employed into producing this lipstick include Triple Moisturising Factors; ShineLED Base & Pigment Downsizing Technology & Soft Sliding Maximization Design.

Available in 12 shades: Shine Brown, Sparkle Pink, Twinkle Coral, Luminous Red, Flair Magenta, Flash Pink, Pink Lightning, LED Pink, Rose Ray, LED Red, Red Flame and Violet Fever.

Laneige Pure Radiant Shadow

Laneige Pure Radiant Shadow, RM100

The Pure Radiant Shadow features a trendy mix of metallic and matt pastel colours. Mix and match from multiple 4-colour multi shadows to give your skin the radiant glow. To ensure that the colours are vivid, ultra fine and consistent particles are used in the formulation. Sponge-like Puffy Elastic Powder is also used to enable the shadow to be spread evenly and smoothly, keeping the colours lump free and light. Each of these Multi-Shadow comes with a tip and brush applicator.

4-colour Pure Radiant Shadow comes in seven variants:

1) Urban Beige for a modern daily look (Pearl Ivory, Champaign Pink, Glossy Brown and Dark Brown)

2) Shiny Gold for a glamorous look (Sparkling Gold, Shimmery Beige, Red Brown and Golden Bronze)

3) Pink Holic for a sweet makeup look (White Pink, Sparkling Pink, Coral Peach and Violet)

4) Serene Purple for an elegant makeup look (Pearl Light Pink, Skin Pink, Soft Purple and Cocoa)

5) City Khaki for a semi-smoky look (Shimmering White, Baby Pink, Glam Khaki and Carbon Black)

6) Classy Mood for a deep and sensual look with 4 matte colours (Skin Beige, Sand Beige, Purple Grey and Choco Brown)

7) Miss Twinkle to glow with radiance (Pearl White, Pearl Pink, Pearl Coral and Pearl Khaki).

Laneige Pure Radiant Blush

Laneige Pure Radiant Blush (RM 85)

A blusher is undoubtedly one of the most important makeup products that give your complexion vitality and single handedly transform your complexion. The Pure Radiant Blush comes in 4 natural colours that are ideal to keep your skin looking ‘au naturel’ for long hours. The blusher is formulated with fine powder that has a Superior Glow Scattering Effect when applied to the skin. It also functions to even up the skintone and reflect light from different angles to prevent the skin from looking shiny, oily and for a long-lasting makeup.

Laneige Pure Radiant Blush

Laneige Pure Radiant Blush is available in 4 variants namely, Chi Chi Pink to give your skin a lively-looking complexion on pure white skin, Angel Pink for a purer and more transparent skin tone, Coral Blossom that brings out an elegant and lively complexion and Pink Glow which will make your skin look brighter with a subtle pearly glow.

TWINKLE CORAL: Apricot-tinted, natural look,like an innocent girl next door

Serum Intense Lipstick YR24 Twinkle Coral

Pure Radiant Shadow No. 2 Shine Gold

Pure Radiant Blush No. 4 Blossom Coral

FLASH PINK: Pink-tinted goddess look that completes the lady-like charm

Serum Intense Lipstick LR05 Flash Pink

Pure Radiant Shadow No. 1 Urban Beige

Pure Radiant Blush No. 5 Glow pink

Available at: AEON Mid Valley, AEON Bandar Utama, AEON Kinta City Ipoh, AEON Bandaraya Melaka, AEON Bukit Indah Johor, AEON Queensbay Mall Penang, AEON Tebrau City Johor, PARKSON Pavilion, PARKSON Sunway Pyramid, PARKSON Sungei Wang, PARKSON KLCC, PARKSON Bandar Utama, PARKSON Subang Parade, PARKSON Setia City Mall, PARKSON Gurney Plaza Penang, PARKSON Mahkota Parade, PARKSON The Spring Kuching, PARKSON One Borneo Kota Kinabalu, PARKSON Bintang Mall Miri, PARKSON Ipoh Parade, ISETAN Lot 10, ISETAN The Gardens, ISETAN KLCC, Sephora Paragon Penang, Sephora Starhill, Sephora KLCC, Sephora Sunway Pyramid, Sephora Paradigm, KL Sogo - LANEIGE Boutique, Sunway Pyramid.

For more information please visit Laneige Malaysia Website: www.laneige.com.my