Trend Alert: Levi’s Coolmax Collection for Spring 2014

It’s like summer 365 days in here Malaysia, so we will love the Levi’s Coolmax Collection For Spring 2014. This an innovative denim collection specifically constructed to combat sweltering hot weather. With Coolmax, everyone, everywhere has the opportunity to wear denim and non-denim styles year-round, regardless of the temperature.

This collection is engineered for comfort and woven with Coolmax fibers that create a cooling effect, these looks help adjust the body’s temperature to maintain temperature balance and comfort amidst the summer heat. Coolmax enables proper body ventilation and ensures motion at the same time. Therefore it’s perfect for seasonal weather changes.

Levi’s cutting-edge Coolmax jeans will change your mind about the misperception that denim is too hot and heavy to wear during the warmer months. The added style benefit, Levi’s Coolmax looks as great as it feels. The Spring 2014 collection offers smartly rendered classic, sophisticated styles like the 511 Slim, but in fresh washes that are perfectly on trend for the season. Coolmax collection will be available at select Levi’s retail stores nationwide from April 2014 onwards.

Here are Levi’s Coolmax 2014 key looks

For Men: 

Non Denim: Nothing says cool like Levi’s 511 slim cut available in 3 colors - Washed Water Blue, Sand Bar and Plaza Taupe. Light weight twill with Coolmax fabric for optimum comfort in hot weather, it’ll be your go-to jean for the season. Add a basic tee in a bright hue for contrast. Retail at RM259.

Classic 5 Pocket Jeans: Available in 504 regular straight, 511 slim & 513 slim straight - top it off with a basic white Tee for day, a darker, patterned button-down for night. Get the pair of Jeans at RM299.

Shorts: Shorts remain a staple item for Spring Summer. Just strut in a pair of 508 regular tapered denim shorts and top it off with a basic Tee - a great way to stay cool and stylish without compromising comfort. Retail at RM169.

Levi’s Coolmax 2014 key looks

Classic Button Down Shirt: On the lighter side - single-pocket button-down shirt in soft, breathable cotton blend. Wear it with a pair of Levi’s 511 slim cut jeans for an easy, head-to-toe monochromatic look. The short sleeves shirt for RM169 and long sleeves shirt for RM189.

For Women:Woven with cooling fibers - this is the denim for all seasons. Available in Skinny, Straight & Cropped, you can pair them with unstructured top and chunky accessories. Add strappy stilettos in bright hues to elevate your look. Retail at RM279.

Levi’s Keep Cool Cart

Levi’s Keep Cool Campaign

Do not miss out on the Levi’s Keep Cool Cart, a unique vehicle containing many cool surprises, which will be roaming around major shopping malls throughout Malaysia between April to May 2014. 

trying out my luck at the Levi’s Keep Cool Cart

An online contest for consumers will also be rolled out over the span of 30 days where daily prizes from Levi’s Brand are up for grabs. Simply snap a photo in front of any Levi’s Keep Cool store window, complete the sentence “Keep Cool and ______” and stand a chance to win fantastic prizes.

my Outlook of the Day #OOTD

For more information about Levi’s Coolmax Collection for Spring 2014, please visit Levi's Malaysia Website www.levi.com.my or Levi’s Facebook page at www.facebook.com/#!/Levis