sloggi Think Green Showcased Malaysia First Mobile Fashion Runway

Are you curious about ‘coffee’ lingerie? Here you go, on 26th April sloggi  walk the talk by showcasing models catwalk in ‘coffee’ lingerie at Malaysia First Mobile Fashion Runway. This Spring, sloggi will launch ‘Think Green’ it’s the same strong commitment but with a whole new range of products and designs.

Malaysia First Mobile Fashion Runway

As eco-enthusiasts celebrate Earth Hour all over the World, sloggi put up a never-before fashion parade to showcase its 4th eco-friendly collection, Love Cafe, made of recycled coffee ground fabric.

Malaysia's first mobile fashion runway'- A fashion parade that encompasses the 3Rs - Reuse, Recycle & Reduce. Since 2011, sloggi has embarked on an eco-awareness initiative with ‘Love World’, followed by highly popular ‘Love Wild’ and ‘Love Weather’ collections in 2012 and 2013 respectively. 

Once again shouting out their support for Sensitive Fabric’s Italian manufacturer, sloggi and its wearers are reinforcing an environmental commitment that includes close ties to the World Land Trust non-profit organization. On 26th April, sloggi ‘walk the talk’ by showcasing an eco-friendly collection with an unusual but eye-catching fashion show.

sloggi fitting session at Pavilion KL

Sloggi Think Green Collection Review

The Love Café / Love Sport Collection colours is vibrant and the material is made from recycled coffee ground fabric. Using a highly innovative yarn produced in an energy efficient way, each chemical-free fabric delivers truly amazing natural benefits.Totally UV-resistant, the fabric also repels water, eliminates odor and keeps the wearer cool.

I have a set of the Think Green Bra and Panty the material is super comfortable, breathable and can help to lower our body temperature or cool down faster by up to 2 degrees.

The benefits of Sloggi Think Green Collection

Quick Drying: Spreading out moisture evenly across their surfaces, sloggi’s new bras and briefs dry so speedily there’ll be no hanging around when busy girls-on-the-go are late for work or itching to go out.

Absorb Odor: Capturing and binding droplets of perspiration, the new undergarments’ advanced odor-control capabilities means wearers will never have to fret about putting off that important client or potential boyfriend they’re trying to impress. 

Protect Against UV Rays: Girls’ intimate areas are so sensitive and must protect too.  By diffusing and refracting harmful UV rays, sloggi’s “Love Café” and “Love Sports” collections will keep girls safe from UV and comfortable when they’re out and about in the sun.

Stay Cool to the Touch: Lowering human body temperatures by up to 2 degrees, bras and briefs made from recycled coffee ground fabric will ensure wearers stay cool, calm and collected in the most heated meetings and hottest night spots.

For more information about sloggi Think Green showcased Malaysia First Mobile Fashion Runway, please visit Sloggi Malaysia Facebook
https://www.facebook.com/sloggiMalaysia