Recently Shiseido Professional introduced their latest
fashion styles, hairstyles and makeup designs in their Spring Summer 2014
seasonal trends. Mr. Yoshiyuki
Takahashi from Japan was here in Malaysia to present and demo the Shiseido
Professional Color Me Knot Spring Summer 2014 Trend. For this season, simplicity took over with
white and subtle outfits taking over the runway. Shiseido Professional also
unveiled its latest styling-hero, the Stage Works Spiky Booster.
For Spring Summer 2014 we will see both men’s and
women’s fashions head to toe in white based colour coordination is especially
emphasized, so that Shiseido Professional can focus on ways to incorporate
white into various styles. The themed Color Me Knot is to focus on the colors
of hair and fashion styles in contrast with the blank canvas of white, we
communicate an aesthetic technique that blends hairstyles and fashion.
Shiseido Professional Color Me Knot Spring Summer 2014 Trend |
White always present but often overlooked. Its name
invokes a soft image of pure, natural, romantic but this Spring Summer 2014,
white will be powerful, futuristic, sharp and mysterious. It goes well with
everything but it cannot be ordinary. This season is wet & dry, natural
& strong, tight & flared hairstyles by Shiseido Professional.
Men &
Women Style for Shiseido Professional Spring Summer 2014
Ladies’s Style |
Men’s Style – Deep side parts and
wet look to express male sensuality. This Spring Summer 2014, men’s fashion
will have a bold presence but also with a tinge of playfulness and relaxation.
Hairstyles will be square and off the face with deep side parts that emphasize
on the masculinity combined with a rough, unruly sense of movement and a wet
feels like freshly towel dried hair. These slightly laid back hairstyles
emphasize on male sensuality and they go well with the fashion trend of formal
wear that is worn slightly dishevelled for a pop like sensation.
Edgy Wave – the contrast created
by the tight side parts and the soft wave at the ends of the lifted hair is
unique and fashionable.
Spiked Curl – the movement of the
random hair strands lifted from the roots casually appeals to your
individuality with the stylish look.
High-End Side Part – an authentic
look twisted with playful mind derived from the fresh look of side part, lifted
hair roots and atmospheric bundles.
Ladies’s Style |
Ladies’s Style – Nuanced styling that plays with
texture and shape. For ladies in Spring Summer 2014 the focus will be on bold
white with powerful fashion styles highlighting the contrast between light
material textures and voluminous silhouettes. Hairstyles will add playfulness
to the texture and shape giving it a natural styling finish. They may seem
unworkable and natural but the key point is their clean appearance. The main
makeup trend will be natural looking makeup focused on the skin with colour
accents around the eyes.
Spicy Loose – the loose, casual looking hair ends with
random movement add a playfull impression.
Innocent Bob – create a fresh impression by adding the
delicate movement of the hair to the airylook.
Dramatic Long – beautiful waves fron the top section
develop the sophisticated feminity.
Shiseido Professional Stage Works Powder Shake &Shiseido Professional Stage Works Spiky Booster |
Shiseido Professional Stage Works Spiky Booster, RM60 is the
highest degree of hair setting capability that can create hairstyles without compromising
the lightweight finishing. It can keep the hairstyle up and going all day long.
This is mainly for male.
Shiseido Professional Stage Works Powder Shake, RM88. This revolutionary product stems from Shiseido’s
advanced powder-based technology. Powder Shake is developed with the special
Volume Making Powder or Silica an ultra-fine powder whereby the uneven surface
of each particle makes individual hair stands latch together. This is what
makes hair airy without any sticky or heavy feeling.
Both Shiseido Professional Stage Works Spiky Booster
and Powder Shake are available at all Shiseido Professional authorized salon.
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