H&M
announced during an event at the Coachella Music Festival, in Palm Springs,
California, USA, that their next designer collaboration will be with Alexander
Wang. This partnership marks the first time that an American designer teams up
with H&M on the much anticipated designer collaboration.
The
New York based Fashion Designer’s eponymous brand has firmly established itself
by perpetually evolving and re-contextualizing the urban uniform, since it was
launched on the runway in 2007. Wang’s core sensibility is a reflection on
contrasts, blending seamlessly between the refined and the imperfect. His collections have an unprecious outlook on
fashion, and always reflect a sense of ease.
The
Alexander Wang x H&M collection will feature apparel and accessories for
women and men. Typical for his
irreverent approach, Wang will propose a new take on the lifestyle product
offering that goes beyond fashion. The full
collection will be available in 250 H&M stores worldwide, and online
starting November 6, 2014.
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