H&M Conscious Exclusive & Conscious Collection for Spring 2014

H&M launch a new Conscious Exclusive and Conscious Spring 2014 Collection for a more sustainable future. Highlighting and encouraging the use of innovative sustainable materials, techniques and processes through a combination of creativity and rigorous research. Both Conscious Exclusive and Conscious Collections will be available in stores on April 10 2014. The Conscious Collection is available at Lot 10 and Avenue K. The Conscious Exclusive Collection only available at Lot 10.

Conscious Exclusive Collection

With input from the sustainable fashion and design think tank Ever Manifesto, the Conscious Exclusive Collection is made with more sustainable materials such as organic cotton, recycled polyester, recycled polyamide and Tencel, which is a biodegradable fabric derived from wood pulp. New materials such as organic leather and silk have also been added to this collection.

Conscious Exclusive Collection

Conscious Exclusive Collection

The Conscious Exclusive exudes a luxurious bohemian feel with flamenco influence and a generous amount of embellishments. Silhouettes are curvy and ultra-feminine with contrasting masculine details. The overall colour palette of this collection is one of romantic whites, cloudy blues and a mix of metallic and rich prints. Accessories are a prominent part of the Conscious Exclusive collection, created from recycled beads and plastics.

Conscious Exclusive Collection

Ever Manifesto is a sustainable fashion and design think tank fronted by co-founders, Alexia Neidzelski and Elizabeth von Guttman. Ever Manifesto acts as a catalyst for the fashion and luxury industries. In commemoration of the launch of the Conscious Exclusive Collection and the collaboration with Ever Manifesto, a new issue of the Ever Manifesto magazine, entitled Ever Conscious, will be distributed in partnership with H&M.

H&M Conscious Collection

H&M Conscious Collection

Each piece of clothing from the Conscious collection is made from environmentally friendly materials such as Tencel, recycled cotton, recycled polyester and organic cotton. Featuring silhouettes of long lengths and wide volumes and draped garments in colours inspired by sunset in the dessert and sand tones of terracotta, burnt brown, saffron, sun yellow and redish pink tones. Tassles, beads and metallics feature prominently along with semi-shiny fabrics, drapy handfeel mixed with sturdy and dry heavy weaves.