If you wish to have salon beautiful
every day at the comfort of your home then SYOSS is your new BFF. SYOSS Professional Hair Care & Hair
Styling range that is affordable from Japan was debut in Malaysia on 21st January 2014. The name SYOSS is a result of the
significant collaboration between Sharp and Yamahatsu in Osaka dated 1977. SYOSS was established in Japan
37 years ago, the products were developed and tested by top Japanese
professional hairdressers and stylists.
SYOSS Hair Care series offers a range of shampoo, conditioner and treatment with three sub-lines SYOSS Repair Therapy, SYOSS Moisture Intensive Care and SYOSS Anti Dandruff Control to answer to the most important hair related problems.
SYOSS Hair Care & Hair Styling Range |
The SYOSS Hair Care series contains Pro-Cellium Keratin, a highly
efficient formulation especially developed by top Japanese hairdressers for
Asian hair. The professional technology strengthens the hair fiber from within
and is used by thousands of hairdressers worldwide for all hair types. To top
it off as a professional’s, the fragrance is designed and tested specifically
for Asian taste by leading Japanese fragrance expert. It is light with a
fruity-floral top note and a caring base.
SYOSS Repair Therapy aims to counter issues
faced by damaged, stressed, coloured or permed hair in order to restore the
shine that it deserves. SYOSS Moisture Intensive Care, on the other hand,
targets to moisturize dry, frizzy and brittle hair leaving it smooth and
healthy while SYOSS Anti Dandruff Control proves to be effective to reduce
dandruff from the first application.
Walk out of your home feeling
confident and flaunt the hairstyle that complements you perfectly with SYOSS Hair Styling range. SYOSS Hair
Styling range comprises Strong Hold, Straight & Shine and Curl Control
sublines. SYOSS Styling Strong Hold comes in the forms of wax and gel. This
series contains a fast drying formula and is ideal for demanding hairstyles.
With the innovative non-sticky gelee texture, SYOSS Styling Straight &
Shine keeps your straight hair intact with its gel and wax products.
If you like to wear the big
curly hair, SYOSS Styling Curl Control range is making it achievable without
you stepping into the salon and at the price you love! The professional formula
of the SYOSS Styling Bouncy Curl Airy Curl Cream nurtures the hair and provides
soft touchable curls without stiffness and stickiness. Its light formula gives
the hair instant and natural shine.
SYOSS Styling Bouncy Curl
Bouncy Whip promotes voluminous and defined long lasting curls with perfect
bounce and smoothness. Now you can do up that big curly hair you’ve always
wanted. Walk into the room with pride and glam, the limelight is all yours. The
girls will envy you but the boys will love it.
Mr. Tan Hock Guan, General Manager of Henkel Beauty Care Retail of Malaysia |
As the General Manager of
Henkel Beauty Care Retail of Malaysia, Mr. Tan Hock Guan puts, “We are excited
and proud to bring in SYOSS Hair Care and Hair Styling into the Malaysian
market. It will be a great sight to see smiles on the faces of our customers
wearing the salon-quality hair that they always wanted without bursting their
budget!”
Among the success stories from
China are: SYOSS Moisture Intensive Care hair care series set the record and
clinched the Cosmopolitan Beauty Awards in 2011, SYOSS Styling Strong Hold Wax
stamp their footprint on Self Magazine by winning the Best Styling for Short
Hair in 2011 while in Bazaar Men, SYOSS Styling Strong Hold Wax came out Top in
the Best Wax category. SYOSS is available in more than 50 countries worldwide.
In Asia-Pacific, SYOSS is available in Japan, South Korea, Thailand, China,
Vietnam, Taiwan, Indonesia and Malaysia.
Christine Fan / Fan Fan, SYOSS Asia Ambassador |
Christine Fan or more commonly known as Fan Fan, is the Asia ambassador for SYOSS. Fan Fan is always seen with her long
healthy and hair both on screen and behind scene. The Taiwanese singer, actress
and host, particularly loves the fact that she can keep her hair healthy with a
‘salon shine’ even at home.
Nadia Heng, JoJo Struys, Dynas Mokhtar and Karena Teo |
Joining the SYOSS product
launch are JoJo Struys - TV
Host/Wellness Author and radio personality, Karena Teo - Regional Artiste / Actress and Dynas Mokhtar – Host, actor, model who testified their experiences
with the new products. They strongly agree that they will be recommending SYOSS
to their friends and families for it is effective in combating hair problems
and the ability of the products as confidence ‘booster’.
Daisuke Hamaguchi, Number 76 Hair Salon CEO and Technical Educator |
The Japanese hairstylist, Daisuke Hamaguchi makes a special
appearance during the product launch and demonstrates how customers can use
SYOSS hair styling products to produce head turning hairstyles. Hamaguchi is
also the dedicated stylist for a number of Japanese models, actresses and
celebrities. In Kuala Lumpur, Hamaguchi takes on the role as the Chief
Executive Officer and technical hair educator for “Number76 Hair Salon” which has two branches and made it to be the
official hair salon for the Japanese fashion magazine, Vivi Malaysia.
SYOSS Hair Care and Hair Styling range
will be available at all major departmental stores and selected pharmacies. The
price of the products ranges from RM9.90 to RM23.90. SYOSS retail products are
available at major pharmacies, hypermarkets and supermarkets nationwide.
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