Reebok Classic Party was
organized at the Black Box in late December 2013 to celebrate Reebok Spring
Summer 2014 (SS14) Collection and also welcome 2014. The main highlight of the party
was Reebok’s special collaboration with XU & Joe Chia. Xu, Reebok Ambassador, is the founder of the
“LapSap”, Twilight Action Girl & “Mini Compo” Group and well known in the
music industry, even among the likes of Verbal of Teriyaki Boys and famous
music Producer and Grammy Award Winner, Swizz Beatz.
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| Reebok XU & Joe Chia Jacket |
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| XU & Joe Chia |
Joe Chia is a fashion designer
without boundaries, which has led him to a status of international recognition.
Adding to his list of achievements, Joe has collaborated with Shu Emura,
G-Shock and Uniqlo. He was also named as “ A pioneer of avant garde fashion
scene in Malaysia” by Esquire Malaysia. And his latest achievement was marked
today as one of the Ambassadors for Reebok.
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| XU & Joe Chia |
The two have come together in
piecing and designing a retro all black Reebok Classic Jacket with their
signature embroidery patch at the back. This limited edition jacket will set
the motion and kick start the Classic push by Reebok for 2014.
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| Reebok Classic Spring Summer 2014 |
Reebok Classic Spring Summer
2014 range delivers the iconic and much loved silhouettes that are
characteristic of Reebok Classic since the ‘80s, along with stylized updates
which keep Classic at the forefront of fashion and style. With over a century
of brand heritage, in 2014 Reebok will be celebrating some of its iconic
silhouettes. It will be the 30th Anniversary of the “Reebok Princess”
collection, 25th Anniversary for the most iconic upper technology, “The Pump”,
and also the 20th Anniversary of the “Pump Fury”, collection. 2014 also sees Reebok Classic
re-introduce some of its most iconic silhouettes with authentic bring-back
colorways (the “OGs”) as well as brand new materials, fabrications and
executions.
2014 sees the 20th Anniversary
of one of Reebok Classic’s most iconic and recognizable shoes, the legendary Insta Pump Fury. A true cult Classic
with a futuristic twist and bespoke technology, Reebok will celebrate with the
re-release of the original red, yellow and black colorway, the Insta Pump Fury
OG. As part of the Insta Pump Fury celebrations, 27 global product collaborations
have been created through the Reebok Classic Certified Network.
In Malaysia, Reebok has
collaborated with its Certified Network partner, Crossover, a sneaker concept
store established in 2005, to design and produce a special Reebok X Crossover
Pump Fury to celebrate the 20th Anniversary of this icon. This shoe would be available
exclusively at Crossover outlets in Malaysia from March 2014. The other iconic
sneaker retailers joining the list of Certified Network on this collaboration
would include names like Limited Edt. (Singapore), Crooked Tongues (U.K.),
Bodega (California), Atmos (Japan), Livestock (Canada), Foot Patrol (U.K.).
The SS14 Reebok Classic
collection features updates on the key franchise models from the ‘80s, giving a
nod to Reebok Classic’s rich heritage while providing new and on-trend updates.
The SS14 focus silhouettes for Reebok Women
include the Princess which
celebrates its 30th Anniversary this year.
The Men - Pump Heritage
story features the Pump Omni Zone Tribute Pack which pays homage to some of the
greatest players that wore this shoe in some of the most iconic basketball
cities in the USA. Colorways reference
some of basketball’s most loved players and some of the game’s most
recognizable heritage colors.
The Men - Retro Basketball range takes inspiration from Reebok’s 90’s
heritage and features iconic basketball models that fuse unique style with
functional performance. Key silhouettes include the Pump Omni Lite, The Pump
Revenge, the Kamikaze I Mid and the Big Hurt.
The Kamikaze I Mid and the Big Hurt would be available exclusively in
Malaysia with Hoops in Lot 10, The Summit, and Times Square (Penang). The Pump
Omni Lite would be available with Hoops and Crossover in Malaysia.
The Reebok Classic SS14
collections will be available from select retailers globally from 1st February
2014. For more information about Reebok
Classic Party & Spring Summer 2014 Collections please visit Reebok Malaysia
Website: www.reebok.com
Facebook Page: www.facebook.com/ReebokMalaysia
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