Joachim Fischer Nielsen First Babolat Badminton Demo Day in Malaysia

Last month I was privilege to meet world ranked No. 4 badminton mixed double Danish shuttles, Joachim Fischer Nielsen (known as Joachim) during his First Babolat Badminton Demo Day in Malaysia at The Club, Bukit Utama. During the eventful day, Joachim being an ambassador of Babolat badminton shared his past experience using Babolat badminton racket in a number of tournaments. He also introduced his secret weapon X-Feel Blast Metriflex racket teaming up with I-feel string which will officially launched globally in February 2014.

Joachim Fischer Nielsen, Babolat Badminton Demo Day, Malaysia, badminton, babolat

Incorporated in 1875, Babolat is an international brand founded in Lyon, France. Babolat launched its first ever badminton range in 1995 and embark to create better experience through all European countries.

The brand is currently adored by numerous professional badminton players including Joachim Fischer Nielsen, Kenneth Jonassen, Tine Baun, Hongyan PI, Julian Schenk and Hu Yun who’s won in a number of badminton tournaments.

Joachim Fischer Nielsen, Babolat Badminton Demo Day, Malaysia, badminton, babolat, Nicolas Sene, Babolat Sports Marketing Director, France

Nicolas Sene, Babolat Sports Marketing Director from France

Mr. Nicolas Sene, Babolat Sports Marketing Director from France gave a brief product presentation about Babolat badminton products ranging from badminton rackets, string, shoes and shuttlecocks.

Joachim Fischer Nielsen, Babolat Badminton Demo Day, Malaysia, badminton, babolat, racket range summary

Babolat Badminton Racket Range Summary

Joachim Fischer Nielsen, Babolat Badminton Demo Day, Malaysia, badminton, babolat, new ifeel strings

Babolat Badminton new iFeel strings

Joachim Fischer Nielsen, Babolat Badminton Demo Day, Malaysia, badminton, babolat, badminton racket strings summary

Babolat Badminton Racket String Summary

Several videos featuring the products’ technology and brand ambassadors’ past achievements were presented too.

Joachim Fischer Nielsen, Babolat Badminton Demo Day, Malaysia, badminton, babolat, friendly match

A mini match, demonstrating Babolat products

After that, Joachim led four local badminton players (Lydia, Jayden, Lau and Chung) for a mini match demonstrating Babolat products. The rackets’ model used during the demonstration were Babolat X Feel Blast Metriflex, Satellite 6.5 “R” Metriflex, X Feel lit “R” Metriflex and X Feel Power R Metriflex.

We were allowed to try out the products on the spot as the first to experience and feel the technology implemented in it. Then during the meet and greet session, we were allowed to have photo sessions and autographs of Joachim before the event was adjourned.