David Beckham Bodywear for H&M Spring 2014

David Beckham star in a new campaign to launch the spring collection of David Beckham Bodywear at H&M. Shot by director Nicolas Winding Refn, known for his movies Drive and Only God Forgives, the campaign debuted yesterday during the US Super Bowl. Check out the video below…

The campaign features pieces from the Spring David Beckham Bodywear collection, which sees a fresh take on heritage. 

Stripes of varying width are introduced on long-sleeve Henleys, vests and trunks, as well as varsity style lettering on the back of long-sleeve raglan tops. 

Also debuting will be David Beckham Bodywear pieces for kids. A mini-me collection for boys with Henley’s, vests, trunks, long johns and pyjama shorts. The collections will be available in selected H&M stores and online from January 30. 

These new pieces join the core David Beckham Bodywear collection, which has already become a staple in the wardrobes of men worldwide since its launch in February 2012.