The campaign features pieces from the Spring David Beckham Bodywear collection, which sees a fresh take on heritage.
Stripes of varying width are introduced on long-sleeve Henleys, vests
and trunks, as well as varsity style lettering on the back of long-sleeve
raglan tops.
Also debuting will be David Beckham Bodywear pieces for kids. A
mini-me collection for boys with Henley’s, vests, trunks, long johns and pyjama
shorts. The collections will be available in selected H&M stores and online
from January 30.
These new pieces join the core David Beckham Bodywear
collection, which has already become a staple in the wardrobes of men worldwide
since its launch in February 2012.
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